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Grammar Girl Quick and Dirty Tips for Better Writing

129 Assure Versus Ensure Versus Insure

Grammar Girl Quick and Dirty Tips for Better Writing

Mignon Fogarty, Inc.

Society & Culture, Education

4.52.9K Ratings

🗓️ 25 August 2008

⏱️ 5 minutes

🧾️ Download transcript

Summary

Assure Versus Ensure Versus Insure

Transcript

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0:00.0

Hi, grammar girl, my name is Christine, and I'd like to know the difference between the

0:14.4

words insure and insure as in I-N-S-U-R-E and E-N-S-U-R-E.

0:23.0

In writing, I often find myself ecstasy, so I can replace the word insure with make certain

0:30.2

and not feel like I've gotten it wrong.

0:33.0

Thanks.

0:34.0

Guest writer Charles Carson answers, and now Charles writes,

0:38.0

the verbs insure with an I and insure with an E,

0:42.0

derive from the Latin word securus, meaning safe or secure, which itself derives from S-E,

0:48.0

meaning without, and caru, meaning care.

0:51.0

Literally, without cares or worries.

0:53.0

Also, derived from securus are the English words sure, assure, secure, and security.

0:59.0

On its path from Latin through French and into English, securus became simplified and took on a variety of prefixes,

1:06.0

thus leading to the confusingly similar English verbs assure, ensure, and insure.

1:13.0

The verbs assure, ensure, and insure all have the general meaning to make sure,

1:18.0

and even though some argue that they're interchangeable, many maintain that their usage is dependent on context.

1:24.0

Assure with an A is something you do to a person, a group of people, or an animal to remove doubt or anxiety.

1:31.0

As in, squiggly assured, Ardvark, that he come to the party early.

1:35.0

You can remember that a sure can only be used with things that are alive,

1:39.0

and both assure and alive start with A.

1:42.0

Only things that are alive can feel doubt or anxiety, so only they can be assured.

1:47.0

Ensure with an E is something you do to guarantee an event or condition.

1:52.0

As in, to ensure there'd be enough food, Ardvark ordered twice as much food as last year.

...

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