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SaaS Interviews with CEOs, Startups, Founders

1282 With $12m in ARR, ConvertKit Makes Major Change Removing CC Trial, Will it work?

SaaS Interviews with CEOs, Startups, Founders

Nathan Latka

Ceo, Entrepreneurs, Founders, Software, Business, Entrepreneurship, Saas, Startups

4.6683 Ratings

🗓️ 27 January 2019

⏱️ 25 minutes

🧾️ Download transcript

Summary

In previous careers Nathan has been a designer, author, and blogger. After learning the power of email marketing he gave up a successful blogging career to build ConvertKit. Outside of work Nathan spends his time playing soccer, woodworking, and chasing after his two little boys.

Transcript

Click on a timestamp to play from that location

0:00.0

Everything takes longer. Stick with it, especially if you're in SaaS, you get great compounding

0:03.7

effects. He's where he likes to be. He doesn't like the first zero to 20K, now doing over a million

0:08.1

bucks a month in revenue, making a big shift in the beginning on your importing plan, moving

0:12.5

from a credit card up front to, hey, let's focus on asking questions first, do gradual engagement

0:17.7

and then customize experiences. And he thinks that will help long term with churn.

0:21.7

We'll see what happens.

0:22.9

Again, rebrand going well,

0:24.5

Seva as he looks to build something that's less about,

0:27.3

hey, just sell, sell, sell, and more about,

0:29.2

hey, build a great experience for all your customers.

0:32.1

This is the top entrepreneurs podcast where founders share how they started their companies and got filthy rich

0:39.5

or crash and burn. Each episode features revenue numbers, customer counts, and other insider

0:48.4

information that creates business news headlines. We went from a couple of hundred thousand dollars to $2.7 million.

0:55.9

I had no money when I started the company.

0:57.9

It was $160 million, which is the size of any IPOs.

1:01.3

We're a bit strapped.

1:02.2

We have like 22,000 customers.

1:06.1

With over 5 million downloads in a very short amount of time,

1:10.4

major outlets like Inc are calling

1:12.1

us the fastest growing business show on iTunes.

1:15.3

I'm your host, Nathan Latka, and here's today's episode.

1:19.7

Hello, everyone.

...

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