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SaaS Interviews with CEOs, Startups, Founders

1281 Contently Pays Creators $30m Annually, Passes $20m in ARR 40% yoy growth

SaaS Interviews with CEOs, Startups, Founders

Nathan Latka

Ceo, Entrepreneurs, Founders, Software, Business, Entrepreneurship, Saas, Startups

4.6683 Ratings

🗓️ 26 January 2019

⏱️ 29 minutes

🧾️ Download transcript

Summary

Joe is a lifelong entrepreneur and founded two successful internet companies before Contently. In 2012, Joe and his co-founders were named to Inc.’s 30 Under 30 list.

Transcript

Click on a timestamp to play from that location

0:00.0

created in 2011 as a marketplace to help really creators, writers, video people, photo people,

0:05.8

create content at scale and really get linked up with people that needed their content.

0:09.9

Marketplace grew substantially.

0:11.1

Now today they pay out over $30 million a year to these creators.

0:15.0

They make $3 million on that 30.

0:16.9

So only 15%.

0:18.0

They really send most of that through.

0:19.7

Where they make most of their money is on the SaaS model. The company's paying for their creative suite, you know, managing the

0:25.3

process of how the content goes out, gets published, and then analyze how the content does. They

0:28.9

have 200 customers paying there, doing about, call it 20 million bucks today in ARR, do it up from

0:34.8

about 1.1 million. And MR, so about 12, 13, 14 million just a year ago.

0:39.6

They raised 20 million bucks, but again, to the point now where if they had to be in six or

0:43.3

seven months profitable, they could.

0:45.0

Healthy economics, or they're working on these at least 71% gross retention and 90% net

0:49.3

revenue retention kind of quarterly.

0:52.5

CAC, 40,000 bucks payback between six and 12 months with our team of a hundred people

0:56.8

based in New York City.

0:59.2

This is the top entrepreneurs podcast where founders share how they started their companies

1:05.1

and got filthy rich or crash and burn.

1:10.5

Each episode features revenue numbers, customer counts, and other insider information that creates business news headlines.

1:19.8

We went from a couple hundred thousand dollars to $2.7 million.

1:23.1

I had no money when I started the company.

...

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