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Real Estate Rockstars Podcast

1280: How Kina De Santis Used TikTok to Close $80 Million in Just 4 Years

Real Estate Rockstars Podcast

Aaron Amuchastegui

Investing, Careers, Business

4.6864 Ratings

🗓️ 7 November 2024

⏱️ 54 minutes

🧾️ Download transcript

Summary

Transcript

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0:22.0

Hey, real estate rock stars. This is Aaron and Mucci Stegi. You are going to love this next interview. I just interviewed Kina DeSantis. She had started her business just four years ago. And by starting on, when she didn't have a business basis, she did not want to reach out to her sphere of influence. And so if you're somebody that you became a new agent, you're trying to figure out how to get leads and you're unsure about how to do it. And you don't want to reach out all to your friends and tell them you're an agent.

0:23.6

This is the one for you.

0:25.7

She started by posting TikToks,

0:29.8

ones and she talks about her easy to follow recipe that everybody can do. And within just a few months, she started getting tons and tons of volume from it.

0:33.9

And now this year she's going to do 80 million in sales with that being her prime marketing lead.

0:39.6

We talk about a whole bunch of other stuff too, about her abundance mindset, about which CRM she used, how she closes those deal.

0:46.8

So without further ado, here it is today. Kina DeSantis. Where do you live?

1:07.5

I'm in Orange County. My team's all over, but I'm physically here in Orange County.

1:12.3

You're physically in Orange County. Well, if there was a place that you were going to live for the

1:16.3

weather and the fun and have your team live somewhere else, you chose the right spot.

1:21.5

Most of my team is here too, but yeah, definitely, I'm not leaving anytime soon. That's for sure.

1:27.8

Yeah. I went to school down at Cal Poly near Santa Barbara, so it's'm not leaving anytime soon. That's for sure. Yeah.

1:28.0

I went to school down at Cal Poly near Santa Barbara.

1:30.4

So I spent a lot of time.

1:31.9

I live in Austin, Texas now, but I spend a lot of time on the Central Coast and Orange

1:35.5

County and all over the place for a while.

1:38.3

How long you've been in real estate?

1:40.4

Four years and like four or five months.

1:43.2

Okay.

1:44.0

What made you get into real estate?

1:46.0

I was working three, I was working two jobs and I got my real estate license.

1:51.0

So I had my W-2.

...

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