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Your First Thousand Clients with Mitch Russo

128: Residual Income And Flood Insurance with Emerson Willis

Your First Thousand Clients with Mitch Russo

Mitch Russo

Business, Entrepreneurship, Careers, Management

5.0104 Ratings

🗓️ 5 January 2019

⏱️ 29 minutes

🧾️ Download transcript

Summary

Being in real estate really pushes you between that thin line of selling a property and then becoming unemployed. Once you’re done selling, the cycle ultimately begins again. Emerson Willis, CEO of Yep Insurance, learned at a young age from his father the importance of having residual income as early as possible. He shares his journey from watching his father to building his own insurance agency that has been growing rapidly today. Particularly, he talks about the state of flood insurance in the country and what unique thing he can offer. Emerson also gives great pieces of advice about starting up a business - from building up a website and sending traffic to building partnerships.

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Transcript

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0:00.0

If you're a business owner, you don't need us to tell you running a business is tough.

0:03.8

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0:06.9

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0:12.4

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0:14.2

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0:18.6

Join the over 21,000 companies using NetSuite right now. Schedule your free product tour right now at

0:24.8

NetSuite.com slash C-suite. Netsuite.com slash C-suite. Welcome back to the show for business owners, your first thousand clients.

0:41.0

I'm your host, Mitch Russo, and I've been an entrepreneur, business owner, corporate

0:45.5

CEO, venture capitalist, and company founder of the last 30 years.

0:50.3

Today's guest is a successful business owner who tells the story of his father's desire to stress the importance of residual income since he's been a little boy.

1:01.0

As he watched his dad invest in real estate, all those growing up years, the

1:05.5

message was clear. Build something with residual income and start as early as possible.

1:11.6

Today he has an insurance agency with the national presence

1:15.3

which is growing rapidly and he's here to tell us all about it. Welcome Emerson Willis to the

1:20.1

show. Hey thank you Mitch I appreciate you having me on this show.

1:23.8

I'm honored and I'm looking forward to diving in with you today.

1:27.6

Awesome, Emerson, and we have an association, a common friend,

1:31.0

and so Emerson and I actually know a lot about each other but this is the

1:34.6

first time we're actually speaking so this is going to be a great conversation.

1:38.2

Absolutely. So why don't you tell us a little bit about where you started or how this started and talk a little

1:45.2

bit if you can about your dad and tell us how he inspired you.

1:49.3

I had parents that were around, they didn't have the typical 9 to 5 jobs, so I didn't really know what that looked like.

...

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