We all want a steady flow of super high quality, super high converting customers.

But how do you get them?

I'm going to tell you three things you need to focus on in this episode to attract the

absolute best kind of customer for your business.

Marketing your business is for you, the business owner, who has a product, a service, or a message that you believe in.

My name is Stu McLaren, and each week we'll take a behind the scenes look into the real world marketing tactics and strategies

for getting what you have in front of a lot more people.

Thanks for spending some time with me today. Now let's get started.

In business, we all want a steady stream of high quality leads because we know the higher the quality of the lead, the more likely they are going to buy.

Well, that's obvious, right? So, but how do we actually attract super high quality high converting customers that's the question

for today's episode and i was reminded of this because i throughout the year host a pop-up mastermind

now this is different than my impact mastermind my impact mastermind it's the same group we get

together three times a year and we pour into each other the pop-up mastermind. My impact mastermind is the same group. We get together three times a year and we

pour into each other. The pop-up mastermind is slightly different. The purpose of that is it is a different

group each time. We meet for two days and all the money raised goes directly to the nonprofit that

my wife and I run. And so it's a different group each time. We usually host this two, maybe three times a year.

And during one of these Pop-Bop masterminds,

there was a great discussion that came about in terms of how to attract high quality,

high-converting customers.

And one of the things that came from this was that we need to do so much more way before we make any kind of offer.

And here's an example of this. So my good friend Rachel Miller, she hosts a challenge called

the 100 Perfect People. And I love this challenge because it's all about attracting a group of 100 perfect people in

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