127. Unscalable Strategies That Actually Create Scale: How FLIK Grew to 10K+ Members In A Surprising Way

Cubicle to CEO

Ellen Yin

Entrepreneurship, Business, Marketing

5.0 • 580 Ratings

🗓️ 31 January 2022

⏱️ 44 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Today’s case study explores unscalable strategies that actually create scale. Now I know that sounds like an oxymoron, but we are here to talk to our guest, Michelle Kwok, about how she grew FLIK to 10,000+ members in a surprising way that didn’t require any funding. A little introduction to Michelle if you are unfamiliar with her… she is a medical science student turned social entrepreneur who co-founded FLIK, a platform connecting female leaders and learners across the world through meaningful career experiences. FLIK was recently acquired by Rumor Avenue, so Michelle now serves as a partner at Rumor Avenue as well as a part-time Chief of Staff of FLIK, in addition to leading operations for the longevity biotech fellowship at On Deck, an organization accelerating the top founders, operators, and investors looking to revolutionize the field of longevity science. She is so impressive as she has done all of this by the age of only 23. One of my favorite quotes that I pulled to give you the perfect preview of what you’re about to hear is “You do the things that are unscalable first in order to do things that are scalable in the future”. I won’t spoil the context surrounding that quote in the episode, but if you’re looking for scrappy ways to grow your community in non-traditional ways, without using funding or ads, this episode is for you! Connect with Michelle: https://www.weareflik.com Use code 'CEO30' for 30% off a membership at FLIK! https://www.instagram.com/weareflik https://www.twitter.com/weareflik https://www.linkedin.com/company/weareflik https://www.linkedin.com/in/michellebkwok https://www.twitter.com/michellebkwok If you enjoyed today's episode, please: Join our referral rewards program by signing up for our text notifications at ellenyin.com/superfan , and share your custom referral link with your biz besties to get them to sign up too! Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you. Leave a positive review on Apple Podcasts Subscribe for new episodes every Monday Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

Click on a timestamp to play from that location

0:00.0	You're listening to the Kupakola CEO podcast, episode 127. Today's case study explores unscailable
0:06.9	strategies that actually create scale. Now, I know that sounds like an oxymoron, but we're here
0:12.5	to talk to our guest, Michelle Kwok, about how she grew Flick to 10,000 plus members in a surprising
0:19.0	way that didn't require any funding. So a little introduction
0:22.8	to Michelle. She is a medical science student turned social entrepreneur who co-founded Flick,
0:28.4	that spelled FLI-K, a platform connecting female leaders and learners across the world through
0:34.6	meaningful career experiences. Flick was recently acquired by Rumor Avenue,
0:40.1	so Michelle now serves as a partner at Rumor Avenue, as well as a part-time chief of staff for Flick,
0:45.7	in addition to leading operations for the Longevity Biotech Fellowship at On Deck, an organization
0:52.2	accelerating the top founders, operators, and investors looking
0:56.2	to revolutionize the field of longevity science. She is so impressive, Michelle is only 23. And one of my
1:03.5	favorite quotes that I pulled from our conversation together that gives a perfect preview of what
1:09.4	you're about to hear is this. You do the things
1:12.8	that are unscailable first in order to do things that are scalable in the future. Now, I won't
1:19.9	spoil the context around this piece of advice, but if you're looking for scrappy ways to grow
1:26.0	your community in non-traditional ways without using funding, without using ads, this episode is for you.
1:33.7	I also do want to give you a quick heads up that at the very end of the episode, we did experience some technical difficulties while recording our interview.
1:42.2	So you may notice that there is some additional static.
1:44.7	I want you to be aware just in case you're listening to this with headphones on so you can
1:49.5	adjust the volume accordingly. Thank you so much for your understanding and bearing with us as
1:54.5	we enter those last couple minutes of the interview. There are some really good nuggets there that I
1:59.2	want to make sure you don't miss from Michelle. So just be aware of that. And thank you, as always, for listening and supporting our
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Ellen Yin, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Ellen Yin and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.