in this episode, I got something juicy for you. Why? Because it is a massive gold mine that you

are sitting on right now, whether you realize it or not. I'm going to tell you what it is.

And oh my goodness, is it going to help you generate a lot more sales? Buggle your seatbelt,

my friend, because here we go. Marketing your business is for you, the business owner,

who has a product, a service, or a message that you believe in.

My name is Stu McLaren, and each week we'll take a behind-the-scenes look

into the real-world marketing tactics and strategies

for getting what you have in front of a lot more people.

Thanks for spending some time with me today. Now let's get

started. Well, hello, my friend. I am coming to you today with a very specific but extremely

potent and powerful marketing strategy. Okay, so years ago, I used to own a software company called Wishlist

member. And it was the world's number one membership platform for WordPress. And we made

thousands and thousands of sales every single year. And as we continued to grow this company,

it was fascinating because I was learning a lot of things on a daily basis as we grew that company. And to the point where, like, because we were

selling it ongoing, like it was always available for sale, we were able to, you know, look at some

numbers and tweaks and things of that nature that we could make that would

improve the sales month after month after month. Now, one of those aha moments came when we started

drilling into the numbers of our conversions. Now, specifically, we were looking at how many people

landed on the sales page and how many people

bought. Pretty straightforward, right? Like, those are pretty straightforward numbers that

you're going to look at. However, when you started to drill into it, we discovered something

tremendously fascinating. It wasn't just the number of people that landed on the sales page and

...