Before we get started, we'd love for you to take a survey that would help us improve the

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Fill out the survey. It's going to help us make an even better podcast next year. Welcome to the Building a Story Brand Podcast where we believe if you confuse

you'll lose. Noise is the enemy and creating a clear message is the

best way to grow your business.

I'm your host Donald Miller.

I'm joined by my co-host J.J. Peterson chair dancing.

I am chair dancing today.

What a lot of people don't know is you actually, while I do the introduction, this is not a joke you start dancing in order to get your energy up

because Tim our producer is always saying energy up energy up

can just give us some cereal that be... I'll give you a shimmy to start your morning off.

Well if you want a meme of that.

No, no.

Go to Storybrand.com slash shimmy. People will ask for it. I don't even know how com slash shimmy people will ask for it no no it's not

no we can ask for it we're gonna deliver it you think you think I'm joking. Really, okay. So Storybrand.com slash shimmy, guess on how to spell it because I can't tell you.

How do you spell shimmy?

I don't know, shut that camera down.

So we're in a cop slash shimmie and there's a meme of uh J.J.

Anyway, J.J. We're actually talking this morning about something way more serious than chiming

We're talking about millennials in some ways in a roundabout way. We're talking about millennials and we're talking about the fact that they care more about changing the world than they do about money.

Yeah.

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