#126: Tina Sharkey—How to Build a Strong Brand Around Your Core Values

Business Made Simple Podcast

StoryBrand.ai

Marketing, Story, Bmsu, Businessmadesimple, Brand, Business, Bms, Storybrand, Entrepreneurship, 474622, Storytelling

4.8 • 2K Ratings

🗓️ 10 December 2018

⏱️ 34 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

We business leaders like to talk about our "core values," but all too often, those values don't actually show up in our products, services, and business practices.

That's not the case at Brandless, an online retailer with a wholly different approach to how people shop for home essentials. They've built everything around core values like quality, community, and kindness.

On today's episode, our guest correspondent Allison Trowbridge talks with Tina Sharkey, the co-founder of Brandless, about the practical ways we can build our businesses around our core values. Listen now!

http://buildingastorybrand.com/126

Transcript

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0:00.0	Welcome to the Building of Storybrand Podcast, where we believe if you confuse, you'll lose.
0:13.8	Noise is the enemy and creating a clear message is the best way to grow your business.
0:17.8	I'm your host Donald Miller.
0:18.8	I'm joined by my co-host, J.J. Peterson,
0:20.8	Hi, Don.
0:21.4	And our correspondent, Ali Trowbridge.
0:23.7	Good morning, Ali, you're joining us from LA.
0:27.3	I am, and it's raining torrentially here.
0:30.1	Are you being serious?
0:31.6	I think, yeah. That's wonderful news.
0:34.0	It's amazing.
0:35.0	It is good news.
0:36.0	Normally that would not be in most places.
0:38.0	That is like really good news.
0:39.0	But with the fires out there, it's not a joke.
0:41.0	You guys have needed the rain.
0:42.0	Oh my gosh, so bad. So bad just like a customer needs a great brand
0:50.8	We are today though talking about just so happens the relationship between a customer and a brand
0:56.4	That's coincidence and the binary paradigm shift and I know that anybody who knows me knows I'm the enemy of binary. So we're going to make a binary statement and then tear it apart.
1:05.4	The binary parent, do you build a brand for a customer,
1:09.7	or do you build a brand with a customer.
1:13.4	That's deep thinking.
	...

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