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SaaS Interviews with CEOs, Startups, Founders

1269 How This AdTech CEO Shifted to Pure Play SaaS and $40k in MRR

SaaS Interviews with CEOs, Startups, Founders

Nathan Latka

Ceo, Entrepreneurs, Founders, Software, Business, Entrepreneurship, Saas, Startups

4.6683 Ratings

🗓️ 14 January 2019

⏱️ 14 minutes

🧾️ Download transcript

Summary

Mark Simon is the co-founder of Brax where he helps performance marketers scale, automate and simplify native advertising. Previously he helped e-commerce and software companies acquire customers through organic & paid search. He loves data visualization, nutrition and everything outdoors which is his excuse for taking his kids on crazy adventures.

Transcript

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0:00.0

Publish your work and then be patient to be confident. Things will come around again. Founded

0:04.1

Brax.io back in 2015, helping folks performance markers get better performance. Right out of their

0:10.6

ad, spend. Each customer paying on average 400 bucks per month. They have currently about 92 customers.

0:15.2

So they're doing about 40 grand per month right now in sales. That's double year over a year from June

0:19.4

2017 last year when they were doing out 20 grand per month in sales. Today they're about 4% logo term per month, but revenue is

0:25.5

net negative on an annual basis, which is obviously a great thing. They're spending about $600

0:29.7

on a fully weighted cac. So payback period is about 1.5 months with their team of three

0:35.1

based in remote locations all around the country. Again, founded in 2015.

0:39.1

This is the top entrepreneurs podcast where founders share how they started their companies

0:45.1

and got filthy rich or crash and burn.

0:50.4

Each episode features revenue numbers, customer counts, and other insider information that creates business news headlines.

0:59.8

We went from a couple hundred thousand dollars to $2.7 million.

1:03.0

I had no money when I started the company.

1:05.0

It was $160 million, which is the size of any IPOs.

1:08.4

We're a bit strapped.

1:09.3

We have like 22,000 customers.

1:13.2

With over 5 million downloads in a very short amount of time,

1:17.4

major outlets like Inc are calling us the fastest growing business show on iTunes.

1:22.4

I'm your host, Nathan Latka, and here's today's episode.

1:26.5

Hello, everyone. My guest today is Mark Simon.

1:29.2

He's the co-founder of Brax,

1:30.7

where he helps performance marketers scale,

...

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