#126: Seth Godin—Solutions You Need to Lead in the Post-COVID Workplace
The StoryBrand Podcast
StoryBrand.com
4.7 • 2K Ratings
🗓️ 29 May 2023
⏱️ 33 minutes
🧾️ Download transcript
Summary
It's no secret that COVID-19 changed the American workplace. Remote work, Zoom meetings, and using Slack for communication has become the norm and changed the way we do work as a society. But what does all of this mean for business leaders? The reality is, the skills set of a leader has changed since COVID-19, and so has the expectations of work culture.
In today's episode, Donald Miller talks with Seth Godin, best-selling author, renowned entrepreneur, and Marketing Hall of Fame inductee. Seth shares insight from his new book, The Song of Significance: A New Manifesto for Teams. You'll learn how the new landscape of the American workplace requires leaders who trust their employees, embrace turnover, and encourage collaboration and creativity. Tune in now to learn how you can embrace new ways to lead and so you can have happier, more productive team members that bring health and growth to your entire organization.
Order "The Song of Significance" at SethGodin.com/#The-Song-of-Significance.
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Transcript
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| 0:00.0 | You can't sell something to someone without empathy. |
| 0:06.4 | If you have in the last 24 to 36 months, |
| 0:09.0 | found yourself with a small workforce that works remotely. |
| 0:12.0 | And if you have honestly found yourself wondering in the middle of the day, |
| 0:16.0 | whether anybody is actually doing anything today because you can't watch them. |
| 0:19.9 | And if you find yourself wondering what you can do about it or what you should do about it, |
| 0:23.1 | what is ethical to do about it, then today's podcast is for you. |
| 0:26.9 | I don't have any answers for you. |
| 0:28.9 | I just want you to know that up front. |
| 0:30.2 | But Seth Goden does. |
| 0:31.8 | You've read Seth's books and he's written an entire book called The Song of Significance |
| 0:36.3 | that speaks to this idea. |
| 0:37.7 | We all know that everything just shifted, culture just shifted. |
| 0:40.9 | People just shifted out of the workspace and into their home. |
| 0:44.4 | With that trust has to change. |
| 0:46.7 | But in order to trust somebody, they need to perform. |
| 0:49.3 | And in order to perform, they need to be led differently than they were led a few years ago. |
| 0:54.4 | The leadership needs. |
| 0:55.7 | The skill set of a leader just changed. |
| 0:58.4 | And we're going to address the concerns that you have about this new dynamic |
| 1:02.0 | in today's conversation with Seth Goden. |
| 1:04.1 | With that, I want to welcome you to the Business Made Simple Podcast, |
... |
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