1259 Brazilian SaaS Raising $5m on $20m Pre, $9m in ARR, 20% yoy Growth

SaaS Interviews with CEOs, Startups, Founders

Nathan Latka

Ceo, Entrepreneurs, Founders, Software, Business, Entrepreneurship, Saas, Startups

4.6 • 683 Ratings

🗓️ 4 January 2019

⏱️ 19 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Entrepreneur, SaaS Enthusiast, Behavioral Economics Fan, has strong Sales background, leads one of the largests SaaS in Brazil and fosters the local start-up and tech ecosytem since the early 2000s. Has Business Administration degree and specializations in Sales and Marketing.

Transcript

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0:00.0	He launched hit platform back in 2000, you know, so it makes sense, right?
0:03.4	He's been at this for 18 years, a lot of patience here.
0:05.8	But he scaled the business quickly with a team of 130 people in Brazil, helping folks do customer
0:10.7	support much better, right?
0:12.7	Much more efficiently.
0:13.9	They've got 750 customers paying on average a grand per month.
0:16.8	So $750,000 per month today in sales.
0:20.2	That's up about 20% year over year in June 2017, doing about 600 grand per month in sales.
0:25.7	They raise $2 million, but currently looking to raise another $5 to $7 million on a $20 million pre-money valuation.
0:32.2	So looking for about a 3.5x multiple on ARR.
0:35.4	Again, based in Brazil with a $2,000 KAC, eight-month payback period,
0:39.3	$2.5% dollar churn per month. That's on a net basis in a hot space.
0:45.4	This is the top entrepreneurs podcast where founders share how they started their companies
0:51.4	and got filthy rich or crash and burn.
0:56.8	Each episode features revenue numbers, customer counts, and other insider information
1:02.4	that creates business news headlines. We went from a couple of hundred thousand dollars to
1:08.2	$2.7 million. I had no money when I started the company it was a hundred and sixty million dollars which is the size of any
1:13.9	IPOs we're a bit strapped we have like a 22,000 customers with over five
1:20.8	million downloads in a very short amount of time major outlets like Inc are calling us
1:25.6	the fastest growing business show on iTunes.
1:28.7	I'm your host, Nathan Latka, and here's today's episode.
1:33.0	Hello, everybody. My guest today is Marcelo Pliasi. He is the CEO and founder of our company called Hip Platform.
	...

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