1252: Stop Missing Out! Find Up-and-Coming Areas through Data with Ariel Herrera

Real Estate Rockstars Podcast

Aaron Amuchastegui

Investing, Careers, Business

4.6 • 864 Ratings

🗓️ 24 June 2024

⏱️ 27 minutes

🔗️ Recording | iTunes | RSS

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Summary

DATA Scientist Ariel Herrera tells us how to figure out what's hot and what's not in a new real estate market. She suggests using data to identify desirable up-and-coming areas and recommends using resources like the U.S. Census to gather demographic information, population growth, and top employers in the area. She emphasizes the importance of building trust with clients by using data to back up recommendations. Ariel also explains the concept of neighborhood grades (A, B, C, D) and how they can help investors choose the right investment strategy. She introduces Coffee Clozers, a tool that provides neighborhood-grade heat maps and market data to help investors and agents make informed decisions for FREE. Links: Check out Coffee Clozers - FREE Marketing Tool for your Listings Exclusive OFFER for Real Estate Rockstars Listeners! Follow Ariel Herrera on Instagram Join the Tech in Real Estate AnalyticsAriel Facebook Group Subscribe to Ariel Herrera’s YouTube Channel Visit Ariel Herrera’s Website Follow Aaron Amuchastegui on Instagram Learn More About Shelby and Five Pillars Nation Get Hundreds of FREE Real Estate Tools From the Toolbox Join the 2025 Real Estate Rockstars Mastermind!

Transcript

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0:00.0	Have you ever had a buyer ask, where are the up-and-coming areas?
0:03.6	And what's the projected population growth? Or maybe a seller who's asked,
0:08.3	when's the best time to sell based on what's happening in the economy?
0:11.8	In real talk, have those questions ever
0:13.6	made you freeze up in terror because you actually
0:15.8	have no idea anything about the economy or the market
0:19.2	as a whole and you don't even know where to look?
0:21.6	Well, fear not.
0:22.6	Our guest today is here to save us all.
0:25.0	Her name is Ariel Herrera.
0:26.6	She's out of Tampa, Florida,
0:27.7	and our girl is a freaking data scientist
0:30.3	when it comes to real estate and specializes in truly understanding the market not just
0:35.5	talking out or ask. Expect to learn what data to actually care about, how to find it, and most
0:41.7	importantly how to interpret it so that you understand the so what in the who cares part of the equation.
0:48.4	You're listening to the real estate rock source podcast, the show for agents who've been around the block and are finally ready to build a sustainable, scalable business,
0:56.0	when you don't secretly hate or want to escape from.
0:58.6	My name is Shelby Johnson. I'm an Army veteran turned real estate entrepreneur,
1:02.3	and I've closed hundreds of transactions
1:04.1	as a solo agent, team leader, and real estate investor
1:07.2	before hitting complete and utter burnout.
1:09.1	And now, years later, I'm making a comeback.
	...

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