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Plenty with Kate Northrup

125. Samantha Skelly on Burning Down a 7-Figure Business to Come Alive

Plenty with Kate Northrup

Kate Northrup

Personalfinance, Education, Business, Productivity, Spirituality, Wellness, Self-improvement, Pleasure, Entrepreneurship, Metaphysics, Nervoussystemhealing, Timemanagement, Womensempowerment, Abundance, Embodiment

4.8840 Ratings

🗓️ 9 September 2025

⏱️ 55 minutes

🧾️ Download transcript

Summary

What if the bravest way to grow your life is to burn down the business that's "working"?

In this episode, I sit down with my friend Samantha Skelly, founder of Pause Breathwork, to explore her holy-disruptive moment of closing a wildly successful, multi-seven-figure emotional eating company overnight. Following a crystal-clear divine directive, she rebuilt her work around breath as a path to healing and leadership. We dive into the fireworks-in-the-sky signs, middle-of-the-night downloads, and the day she literally hit "cancel" on recurring revenue to honor her soul's assignment.

You'll hear us explore:

  • The science and soul of breathwork — How it shifts the body through the amygdala and vagus nerve, creating an 8-minute doorway into altered states, and why gentle, trauma-informed facilitation is essential
  • Running a company the feminine way — Embracing spaciousness, cyclical leadership, and building profits without self-betrayal
  • Lessons from a year that "built" her — Developing discernment with team dynamics, keeping the main thing the main thing, and choosing depth over novelty for true mastery
  • Creating a sustainable daily breath practice — including how to adapt your practice during tender seasons like pregnancy

If you're feeling the nudge to pivot—or simply to soften how you work—this conversation offers both permission and practice. Press play, breathe with us, and let your next chapter arrive with more ease, truth, and plenty.


“We only overthink because we under breathe.” –Samantha Skelly 

🎤 Let’s Dive into the Good Stuff on Plenty 🎤

00:26 Samantha Skelly's Journey
02:13 Connection and Generosity
04:14 Transition from Emotional Eating
05:42 Paths to Sobriety and Healing
08:01 Financial Stewardship
12:11 Finding Breathwork
16:04 Breathwork and Self-Love
19:53 Letting Go of the Past
21:28 Navigating Change
26:53 Breathwork and the Nervous System
36:09 Feminine Leadership in Business
41:04 Somatic Work in Business
44:21 The Importance of Discernment
47:59 ​​The Power of Consistency
52:19 Conclusion and Future Directions


Connect with Samantha Skelly:

Instagram
Pause Breath Work
Pause Breath Work App

 

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Transcript

Click on a timestamp to play from that location

0:00.0

I have so much evidence that if you run a business like a man, you will get results. I have evidence for that.

0:04.5

I built a $2.7 million company doing it that way. Of course I can do it that way, but I don't want to.

0:09.6

And it's not sustainable. And I know in my heart that there's another way.

0:12.6

Oh my goodness, do I have a firecracker for you today? I got to sit down in Carlsbad, California with my friend Samantha Skelly.

0:23.0

And she is the founder of Paa's Breathwork.

0:26.0

And we talked about the story of why she overnight closed down a seven-figure business that was wildly successful to start something completely brand new, essentially

0:39.5

because God told her to. Now, Pau's breathwork has helped thousands and thousands of people

0:46.5

around the world tap into the power of rewiring themselves and healing themselves on a deep

0:53.4

level through breathwork. And also,

0:56.7

she has certified thousands and thousands of people to spread this methodology around the world.

1:04.3

And Samantha is hilarious. She is really good at business. We talk about feminine business

1:09.0

principles. We talk about what was different between her old business and her new business. We talk about feminine business principles. We talk about what was different

1:11.0

between her old business and her new business, how she runs a business to support her life,

1:18.9

what her dreams are next, and so much more. She is absolutely a woman to watch in the wellness,

1:26.8

personal development and business space. And I am so excited

1:30.4

to share our conversation with you. Welcome to Plenty. I'm your host, Kate Northrop,

1:37.3

and together we are going on a journey to help you have an incredible relationship with money,

1:47.9

time, and energy. And to have abundance on every possible level. Every week, we're going to dive in with experts and insights

1:55.2

to help you unlock a life of plenty. Let's go fill our cups. Please note that the opinions and perspectives of the

2:04.4

guests on the Plenty podcast are not necessarily reflective of the opinions and perspectives of Kate

2:10.0

Northrop or anyone who works within the Kate Northrop brand. Hello. Hello.

2:18.6

Thanks for being here.

...

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