125. My Q4 2021 Income Report, Breakdown of Our 7 Revenue Streams & Launch Numbers
Cubicle to CEO
Ellen Yin
5.0 • 580 Ratings
🗓️ 17 January 2022
⏱️ 7 minutes
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| 0:00.0 | The following teaser is pulled from Revenue Report files, an audio archive of five years of Cubicle to CEO's quarterly revenue reports from 2020 through 2024. Each episode breaks down our company's profit and loss numbers, along with the context, decisions, and lessons from that quarter. Full episodes can be found at cubicle to CEO.co slash revenue report. |
| 0:33.4 | Hey everyone, welcome back to the show. I'm your host, Ellen Yin, and today we will be covering my quarter four 2021 income report. Every three months, I come on this podcast and I share with you |
| 0:39.3 | the numbers in my business. We look at the revenue, the profits, the expenses. And my hope in doing |
| 0:44.9 | so is to create more transparency in this online business and to empower all of you with more |
| 0:52.4 | financial insights that can help you in your business no matter |
| 0:56.0 | what revenue level you're at. So this covers the months of October, November, and December |
| 1:01.5 | 2021. And in those three months, we made $206,651 in gross revenue, gross revenue meaning total cash collected. We do accounting based on |
| 1:15.5 | cash collected. And this does not include any expenses. So this is just the money that we received |
| 1:22.1 | in that month through our business. And of those three months, the highest income month was actually in November. |
| 1:29.4 | November was an $86,000 month. |
| 1:32.2 | That was one of our highest grossing months of the whole year. |
| 1:36.2 | So that was exciting to end the year on a strong note. |
| 1:40.1 | And a lot of that was due in part to our ultimate Instagram bundle launch, which I will go into |
| 1:45.9 | detail later in this episode. This episode is chock full of numbers. I pulled as much data as I |
| 1:54.0 | could for you guys. So we had two launch windows. November 1st through 7th was our first launch window. So that was a seven-day open |
| 2:02.7 | cart. And then we had a ton of requests after we closed the cart for our November launch from |
| 2:09.6 | people who missed it. And they were like, please, please bring this back. So we decided to do a 72-hour |
| 2:14.7 | flash sale at the beginning of December, and we opened the cart again for |
| 2:20.1 | three days. So December 1st through 3rd. So all said we had 10 days where people could buy this |
| 2:28.9 | bundle, 10 days open cart. And in that 10 days, we sold 861 units. So 861 individuals bought the bundle, |
| 2:40.8 | which is awesome. I mean, that's almost a thousand new students, new customers, new |
| 2:47.9 | emailless subscribers added to each of our ecosystems. |
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