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Online Marketing Made Easy with Amy Porterfield

#125: How to Create a WOW Experience When Selling Online Programs

Online Marketing Made Easy with Amy Porterfield

Amy Porterfield

Entrepreneurship, Business, Marketing

4.94.9K Ratings

🗓️ 18 August 2016

⏱️ 39 minutes

🧾️ Download transcript

Summary

You bring something incredibly unique to your online course—your special delivery, your ideas, your personal experiences.

However, you still want to go that extra mile to WOW your students and make sure they feel like buying your course was more than just a worthy investment.

Recently I heard some important (and crazy) statistics on customer satisfaction and wanted to share them with you. Once I saw these mind-blowing stats, I knew right away that I needed to share with you my special ways to attract and keep a customer for life.

Here are those stats—

  • 53% of customers switch to a competitor because they feel unappreciated

  • 40% of customers begin purchasing from a competitor because of their AMAZING reputation

  • 42% switch to a competitor because they are put-off by rude staff

  • 29% switch because they are annoyed by a lack of staff knowledge (a very important one for those of you with online courses!)

Today, we are turning the tables on these stats and making sure you are on the positive end of these experiences!

I’m giving you five ways you can WOW your students starting the minute they enroll in your course.

If you’ve ever worried that your course idea has already been done before, use these 5 Wow Factors to beat your competition every single time.

I have all 5 outlined here.

I love the experience of being WOW-ed! It not only makes me a bit giddy, but it makes me feel great about my decision to buy.

It also makes me want to be an enthusiastic, REPEAT customer when I feel like I’m treated extra special.

Listen now to get ALL the details of the online course WOW factor.

The next step is to plan—plan, plan, plan.

I’m giving you these five tips so you can easily plan them into your next course launch.

The results and love you will receive from your students if they feel WOW-ed will be SO WORTH IT!

Transcript

Click on a timestamp to play from that location

0:00.0

You're listening to the online marketing

0:02.5

Made Easy Podcast episode number 125.

0:06.3

Welcome to the online marketing

0:09.1

Made Easy Podcast. Business advice so easy,

0:12.8

you'll feel like you're cheating.

0:14.5

And now your host, Amy Porterfield.

0:17.6

Hey there, welcome back to another episode

0:28.7

of the online marketing Made Easy Podcast.

0:31.6

I'm your host, Amy Porterfield.

0:33.1

And today we are talking about

0:35.7

wowing your customers, your students,

0:39.8

if you are selling online training programs.

0:42.9

Now, wowing your students is sometimes a little bit different

0:46.6

than how you can wow somebody

0:49.2

if you have a brick and mortar store and they come in

0:51.6

and they get to meet you and buy from you

0:53.5

and they're buying physical products.

0:55.4

It's even different than if you're selling

0:57.8

physical products online and how you can

0:59.9

wow people that way.

1:01.4

Because in that case, you're mailing something to them

1:04.8

and they're getting it in the mail

...

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