1249: Close 40+/year in Your Farm through Open Houses with Joe Turco

Real Estate Rockstars Podcast

Aaron Amuchastegui

Investing, Careers, Business

4.6 • 864 Ratings

🗓️ 13 June 2024

⏱️ 46 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Wondering how to turn open houses into a powerful marketing tool? In this episode, Joe Turco, an eXp Icon Agent and early member of eXp's Luxury Division, shares invaluable guidance on starting and succeeding in farming and open houses as a real estate agent. He highlights the importance of selecting the right geographic area and identifies three crucial pillars: personal fit, farm feasibility, and understanding the competition. Joe explains how to target a price point that appeals to both first-time buyers and downsizers and stresses the power of hosting open houses on Wednesdays and Fridays. He offers tips on engaging potential clients, creating video content, and building community relationships. Joe also emphasizes the significance of time blocking, memorable visitor experiences, and leveraging QR codes and LinkedIn for maximum impact. Tune in to this episode and learn all about this! Links: Follow Joe Turco on Instagram Follow Joe Turco on TikTok Check out Joe Turco’s Facebook Page Subscribe to Joe Turco’s YouTube Channel Visit the Turco Group website Follow Aaron Amuchastegui on Instagram Learn More About Shelby and Five Pillars Nation Get Hundreds of FREE Real Estate Tools From the Toolbox Join the 2025 Real Estate Rockstars Mastermind!

Transcript

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0:00.0	Have you ever wanted to farm a specific neighborhood,
0:03.1	like become the dominant agent in that hood,
0:06.6	but you didn't want to cough up all the cash for mailers
0:09.2	or spend hours walking around door knocking?
0:12.2	So what if there was an alternative that allowed you
0:14.9	to farm without doing all the things that you hated? Well today's guest is Joe
0:19.7	Turco out of Boston, Massachusetts. He's been an agent for 10 years, and last year closed 41 transactions
0:26.0	by nailing this alternative way to farm,
0:29.2	which is hosting open houses.
0:32.1	You're like, what does that even mean?
0:34.1	Open houses?
0:35.2	Yeah, I know.
0:36.0	Stay tuned and expect to learn.
0:37.8	Mistakes to avoid when picking a farm,
0:40.2	step by step on how to execute an open house.
0:43.3	What you're doing wrong when marketing for them,
0:46.4	how to automate the follow-up, and stick around to the end for how to get
0:50.8	seller leads at your open house.
0:53.0	You're listening to the real estate rock stars podcast,
0:55.0	the show for agents who've been around the block
0:57.0	and are finally ready to build a sustainable, scalable business.
1:01.0	Learn the exact steps to build a business that runs like a machine when you don't secretly hate or want to escape from.
	...

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