Have you ever gotten a lead that's super cold?

Like the person does not know you, doesn't care about you,

and not to mention, they're not looking to move for like a year from now.

So what did you do with that lead?

Like maybe you followed up twice and then you're like,

not worth my time, right? So what if you had a systematic way to remark it to that lead over time so much so that they came back to you totally

sold on you and told all their friends about you. Today we're here with Grant Wise

who's shared stages with Grant Cardone, Gary V.

He's spoken at NAR and Inman.

He's been the chief marketing officer

for the first billion dollar real estate team.

And now he's here to hang with us today. We're about to go over what to do to become a great

marketer. The human psychology behind marketing and advertising, his own four-step marketing plan that you can implement today, deep thoughts on the idea of paying for leads,

and stick around to the end for how to increase your conversion rates by 150%.

You're listening to the Real Estate Rocks Podcast,

the show for agents who've been around the block

and are finally ready to build a sustainable, scalable business.

Learn the exact steps to build a business that runs like a machine when you don't secretly

hate or want to escape from.

My name is Shelby Johnson.

I am a former Army veteran turned real estate entrepreneur.

I've closed hundreds of transactions as a

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