5 • 5.9K Ratings
🗓️ 9 June 2025
⏱️ 63 minutes
🧾️ Download transcript
In this episode, our last episode in our old HQ, we celebrate the monumental success of the Go One More Ultra marathon. This last-man-standing race, held at Bare Ranch, saw 120 runners from 35 states and 6 countries compete in grueling 4.2-mile loops for 56 hours, covering 235 miles.
We explore the event's impact on our brand, the meticulous planning that went into it, and how it embodied the Go One More philosophy.
CHAPTERS:
00:00 Introduction and Setup
00:57 Welcome to the Final Episode in the Old Studio
02:24 Recap of the Go One More Ultra Event
04:34 The Last Man Standing Race Explained
06:40 The Race Begins: 120 Runners from 35 States and 6 Countries
08:55 The Intensity of the Race: 56 Hours and 235 Miles
09:44 A Shared Victory Amidst a Storm
14:51 The Storm Hits: Chaos and Decision Making
17:53 Reflecting on the Team's Dedication and the Event's Impact
24:45 The Aftermath and Cleanup
25:37 Inspiration Behind the Race Concept
29:30 Failed Event and Lessons Learned
31:45 The Lottery and Initial Challenges
32:49 Understanding the Audience
34:32 Learning from Failure
35:36 Preparing for the Next Race
36:41 Building the Perfect Course
42:05 Race Day Logistics
45:55 The Race Begins
50:47 The Final Battle
56:54 Reflecting on the Experience
58:42 Looking Ahead
PRE-ORDER MY UPCOMING BOOK HERE:
https://www.amazon.com/Go-One-More-Intentional-Life-Changing/dp/1637746210
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0:00.0 | Hello everyone and welcome back to another episode of the podcast. |
0:10.4 | This is the last episode we are recording in this studio. |
0:15.9 | So right now I'm in our old HQ, our previous HQ, and there's not much left. We have officially |
0:24.8 | moved into our new headquarters where our new gym is at, our new warehouse and fulfillment |
0:31.4 | is at, our new offices are at. And where we're previously at, where I'm sitting right now, it is pretty much getting |
0:40.2 | torn down to the bare bones of what it was in 2019 when we first signed the lease. So someone |
0:49.7 | else will come in here after us and the landlord has brought in his crews and I mean they're just bringing |
0:57.4 | it back to to working order. But this room we've been able to maintain up until today. |
1:05.5 | And this is the last episode we're recording. So if you're watching the video and it looks a little |
1:10.7 | different, it's because |
1:11.6 | we've pulled all of our lights out and we've moved it into the new studio. So we've made some |
1:18.3 | modifications and we added some lights in here temporarily just to record this episode. |
1:27.1 | The end of an era. |
1:28.9 | The end of the old HQ and now we're in the new one. |
1:33.2 | But in this episode, what I want to do is recap this past weekend, which was the Go One |
1:40.0 | More Ultra. |
1:42.5 | And the Go One More ultra was such an experience. |
1:49.7 | I mean, there haven't been many things in the history of this brand over the last 13 years |
1:55.6 | that have created such an impact and reach and interest ever like the Go On More |
2:06.1 | Ultra did this past weekend. There were hundreds of thousands of people tuning in, |
2:14.0 | watching the race. We were doing live streams online and we knew, or at least I knew, |
2:21.3 | it was going to be a powerful event for the brand and the team and the community. But I'll be |
... |
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