123: The Endurance Pre-Workout of the Future: G.1.M Sport +
The Nick Bare Podcast
Nick Bare
5 • 5.9K Ratings
🗓️ 2 June 2025
⏱️ 76 minutes
🧾️ Download transcript
Summary
Today, we introduce the newest product from BPN, G.1.M Sport +
This episode focuses on its unique benefits and formulation. Unlike conventional product launches, I'll cover the 'why' and 'how' behind G1M Sport +. We discuss the differentiation from previous BPN launches, the extensive research and development process, and the combination of fuel, hydration, and mental focus support ingredients that make this product stand out.
Later, we're joined by Jordan Utter, BPN's Brand Director, who shares insights into the creative and marketing strategies behind the launch and what made this one so unique. This episode is a must-listen.
CHAPTERS
00:14 Introducing G1M Sport Plus
01:16 Product Development and Creative Team
03:30 G1M Sport Plus Ingredients Breakdown
10:08 Usage and Benefits of G1M Sport Plus
20:25 The Origin Story of G1M Sport
28:52 Market Evolution and Brand Growth
45:26 Creative Marketing Strategy
49:39 Project Sierra: The Secret Launch
50:57 Creative Challenges and Team Dynamics
57:52 The Two-Phase Launch Strategy
01:05:58 Reflecting on the Journey and Future Vision
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Transcript
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| 0:00.0 | Hello, everyone, and welcome back to another episode of the podcast. |
| 0:12.4 | Today's episode is a little different. |
| 0:14.6 | Today I'm talking about the newest product we launched through BPN, And that is called G1M Sport Plus. |
| 0:26.6 | And before you tune out, I don't want you to think that this is just an episode of product advertisement. |
| 0:34.6 | The reality is, it is, part of it is, but it's so much more than that. |
| 0:41.4 | There's a reason that I'm dedicating an entire episode to this product, this launch. |
| 0:49.7 | And I want to share the why, the how, the reason we created this product, and the process of launching and bringing a new product to market. |
| 1:05.4 | And we've approached this product specifically, G1M Sport Plus, different, completely different than anything else we've |
| 1:14.0 | ever done in the past. And towards the end of this episode, I will be bringing you on Jordan |
| 1:20.3 | Utter, who is our brand director who leads all things creative here at BPN, Jordan was the first creative hire that we ever made. |
| 1:33.0 | And that was in 2019. |
| 1:36.8 | And Jordan has grown, he has evolved, has matured over these last six years now tremendously. |
| 1:48.0 | And he has led the creative execution of this project, of this product. |
| 1:55.1 | And I want him to speak into it. |
| 1:57.7 | Because the truth is, I cast vision, high high level vision, when it comes to creative deliverables, |
| 2:06.1 | but Jordan and the team, they are the ones that bring it to life. |
| 2:10.0 | When you are on social media or you're on our YouTube channel and you're watching our athletes |
| 2:15.0 | and the product, that is that team bringing that vision to life. |
| 2:20.2 | That is the execution. |
| 2:21.5 | There's a lot that goes into that. |
| 2:23.3 | And I think I would be doing the creative team a disservice |
| 2:28.6 | by trying to speak into that on my own without Jordan and the team. |
... |
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