Regardless of what industry you're in or what type of a law firm you own, the first step to success is an immediate response time.

That's Gary Falcowitz, renowned legal intake expert.

Forget about experience. Forget about how good you are as a lawyer. If someone is not picking up your call, immediately you start up on the wrong foot.

I'm Michael Mogul, founder and CEO of Crisp, the nation's number one law from growth company.

I've built my business through practice, not theory.

Crisp started with just $500 to my name and has grown to over eight figures in revenue

over the last few years, earning a spot on the Inc. 500 list of the fastest growing private

companies in America.

Our approach has been to take everything we've learned about generating massive growth

within our own organization and help the country's most ambitious and committed law firm

owners do the same for theirs. In each episode of this podcast, I sit down with innovative market leaders from the

legal industry and beyond to learn from those who thrive in the face of adversity, challenge the

status quo, and define what it means to be a true game changer. I sat down with Gary Falcass to

discuss the glaring inefficiencies in the typical law firm intake process,

while sales and reassurance are two sides of the same coin,

and how to sign up more cases without spending any more money on advertising.

When an intake specialist is speaking with a claimant, who is hesitant and is ready to hang up that phone,

and it's a case that we want, there should be an attorney

or team of attorneys

that are available to get in the phone,

introduce themselves,

communicate the benefits,

...