Welcome back real estate rockstars. Today's guest is Sam R.P. on the gram.

He's out of Boston, Massachusetts, has been an agent for 13 years, and last year closed 30 million in volume.

He specializes in working with first-time homebuyers and

building his business through Instagram.

Here is what you should expect to learn in today's show.

Why you should stop posting educational content,

exactly what to say in a poll to get one client, not one lead,

when a client from every single question that you put. to get one client, not one lead, one client

from every single question that you put out there,

and the one thing that Sam wished he started doing 10 years ago.

Rock stars, please welcome Sam R.P. What is working now in the world of Instagram for marketing lead generation

conversions? What's working now? Yeah, I think that's a good question. I've had a

lot of success as of late with Instagram.

It is something that I had always had Instagram

I've been doing this for 13 years.

And so I've always been using Instagram since it came out,

but I never really figured out how to use it as a tool for

actually generating business.

About two and a half years ago, I started to make video content.

Everyone was doing this, you know, you would see Glenda Baker and

Tea de Carla, all these people were going viral with these videos and I said, yeah, you know,

my background was in entertaining, I was a musician, it was in a band that toured so I was like I can be in front of a camera I can entertain but I don't know what I'm trying to do with it so I kind of experimented seeing what other people were doing for a little while and then about six months into that I ended up deciding to hire a coach specifically for marketing and

...