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SaaS Interviews with CEOs, Startups, Founders

1235 How He's Hit 2% Gross Logo Churn in SMB SEO Tech Space

SaaS Interviews with CEOs, Startups, Founders

Nathan Latka

Ceo, Entrepreneurs, Founders, Software, Business, Entrepreneurship, Saas, Startups

4.6683 Ratings

🗓️ 11 December 2018

⏱️ 14 minutes

🧾️ Download transcript

Summary

Myles is Founder and CEO of BrightLocal. He has worked in the local search industry since 2009 and has been a contributor to the Local Search Ranking Factors Study. He has written a regular column for Search Engine Land and spoken at SEO conferences in the US and UK.

Transcript

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0:00.0

Guys, have fun now. It gets harder as you get older. Coming from Miles launched the company,

0:04.0

Bright Local in 2009. Now, 120 people all around the world, again, helping these folks,

0:08.9

specifically sales and marketing folks where there's physical locations all around the world.

0:12.5

3,500 customers using the platform, they're bootstrapped. They've used their own money to grow it.

0:16.4

June 2017, doing about 275 grand and pure SaaS revenue they have a service component on top of that but

0:21.6

275k pure SaaS about 50% year over year growth they're now doing about 350 grand a year sorry a month

0:27.5

and SaaS revenue these customers paying on average 100 bucks per month 2% gross logo churn per

0:32.3

month which is really impressive considering the ARPU and the SMB space spending about 150 bucks to

0:36.8

acquire these customers

0:37.6

for a two-month payback and a $1,000 lifetime value.

0:41.7

This is the top entrepreneurs podcast where founders share how they started their companies

0:47.8

and got filthy rich or crash and burn.

0:53.1

Each episode features revenue numbers, customer counts,

0:57.0

and other insider information that creates business news headlines.

1:02.0

We went from a couple hundred thousand dollars to two point seven million.

1:05.0

I had no money when I started the company.

1:07.0

It was $160 million, which is the size of any IPOs. We're a bit strapped.

1:12.0

We have like 22,000 customers. With over 5 million downloads in a very short amount of time,

1:20.1

major outlets like Inc are calling us the fastest growing business show on iTunes. I'm your host,

1:26.2

Nathan Latka, and here's today's episode.

1:29.7

Hello, everyone. My guest today is Miles Anderson. He's the founder and CEO of a company

1:33.6

called Bright Local. He's worked in the local search industry since 2009 and has been a

...

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