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Real Estate Rockstars Podcast

1234: 3 Essential Hires for Scaling Real Estate Sales With Will Penney

Real Estate Rockstars Podcast

Aaron Amuchastegui

Investing, Careers, Business

4.6864 Ratings

🗓️ 22 April 2024

⏱️ 54 minutes

🧾️ Download transcript

Summary

Ready to scale your real estate sales but too busy to do it on your own? If so, don’t miss this interview with real estate veteran Will Penney. In today’s podcast, Will shares the first three hires agents must make if profitability is paramount. Will also covers how to pick the best people for your team and how to compensate them. Plus, Shelby and Will discuss how buyer’s agents should pivot in order to protect their pay, how a single Facebook group can generate over $50,000 in commissions, and more. Links: Social Orchard Follow Will Penney on Instagram Will Penney's Website Follow Will Penney on Facebook Follow Aaron Amuchastegui on Instagram Learn More About Shelby and Five Pillars Nation Get Hundreds of FREE Real Estate Tools From the Toolbox Join the 2025 Real Estate Rockstars Mastermind!

Transcript

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0:00.0

Welcome back to the Real Estate Rockstar's podcast. Our guest today is Will Penny out of Akron, Ohio.

0:06.1

He has been a real estate agent since 1988, has sold over 2,500 homes and has five plus years where he's earned over 1 million in

0:17.1

G.C. I. Will has been through it all. He's been through the buyer agency changes

0:21.8

that happened back in the late 80s. The market

0:24.5

crash in 08 he's owned a brokerage he's led multiple teams, hot markets, dead

0:30.6

markets, you name it he he's been through it.

0:33.0

And here is what you can expect to learn in today's show.

0:36.0

The first three hires that you should make in your business

0:40.0

in order and why,

0:42.0

how to find and what to pay for a showing assistant,

0:46.8

exactly what to say to buyers in regard to agency agreement and commissions,

0:51.4

and the best free and easy way to stay in touch with your sphere of influence.

0:56.0

Y'all if you have not already gotten your rock stars mastermind tickets for 2025,

1:01.0

the time is now. Hit me up on Instagram at the Shelby Show for the

1:05.9

Inside Scoop or check out the show notes to lock in your slot today. And while

1:10.5

you're at it, guys head over to YouTube and subscribe to our channel. Check us out there for a change.

1:15.8

Look deep into our eyes during the show. It's not weird. It's super fun.

1:20.3

And with that, rockars, welcome Will Penny. Will if you are starting a team today, from the ground up, how would you do it?

1:46.9

Ah, so I started my team in 1997, and basically it's because we had our first child and I didn't want to work nights and weekend so I hired a showing agent and she was hourly

1:58.0

So that's what I would do again because the biggest time drain in our business is showing houses so if you can incorporate a good showing agent

2:04.8

where you're not giving commissions away and you're just paying them outside of the commissions

2:09.7

then that in my opinion that's a better move than hiring an admin or a closing

...

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