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Real Estate Rockstars Podcast

1235: Why Most Real Estate Agents Suck at Social Media With Will Draper

Real Estate Rockstars Podcast

Aaron Amuchastegui

Investing, Careers, Business

4.6864 Ratings

🗓️ 25 April 2024

⏱️ 51 minutes

🧾️ Download transcript

Summary

Sick of your social media content getting next to no engagement? Not sure what the secret sauce is when it comes to creating viral content? If so, you won’t want to miss today’s podcast with Will Draper. Will built a highly successful real estate business via social media marketing, and now he’s helping other agents do the same. In this interview, Will covers everything from selecting the right platform to crafting engaging content. In addition to tips and tricks, he outlines the biggest mistakes that agents make on social media and provides a simple guideline to follow for content that converts. Links: Follow Will Draper on Instagram Will Draper's Website Follow Aaron Amuchastegui on Instagram Learn More About Shelby and Five Pillars Nation Get Hundreds of FREE Real Estate Tools From the Toolbox Join the 2025 Real Estate Rockstars Mastermind!

Transcript

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0:00.0

Welcome back Real Estate Rockstars. Are you tired of throwing spaghetti at the wall when it comes to social media?

0:07.0

If you said yes, then this show is for you.

0:10.0

Expect to learn which platform. I'm talking Instagram Facebook YouTube

0:14.5

Tik-Toc is best suited for which target audience why what you're doing now isn't

0:20.8

working how to finally get over the fear of posting video, and stick around

0:27.1

to the end to learn whether or not you should get a business page or stick with your

0:31.7

personal page, the age-old question that everyone asks.

0:35.7

All that and much more on today's show.

0:38.2

Our guest is Will Draper.

0:39.9

He's out of Raleigh, North Carolina.

0:41.5

He's been in the industry for seven years,

0:43.7

closes 20 million in production per year as a solo agent with an assistant,

0:48.4

and specializes in marketing through video and becoming the local guide in the Wake Forest area.

0:54.0

Guys, the 2024 Real Estate Rock Stars mastermind was the bomb.

0:59.0

I am a little biased of course because I helped plan it but it was awesome y'all I cannot

1:04.7

wait until next year I cannot wait hang out with you guys there next year in

1:09.4

March in Austin yet again we will sell out so snag your ticket now. You can grab the link to register in the show notes or hit me up on Instagram at the Shelby show.

1:20.5

Shoot me a DM and I will share the link with you and any other info if you have questions.

1:25.2

And with that, rock stars, please welcome Will Draper. Oh, Will video and content marketing. What's not working?

1:50.8

So you know everybody always likes to say to things like, you know, don't post generic content, you know, tips and tricks or buying and selling houses, like that's not working that, again, that's a generic cop-out answer in my opinion. I think one of the biggest

2:04.9

problems people have is they're making content for the wrong platform and I asked

2:09.2

this question to people all the time I was like where where's your ideal client?

...

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