1231: How Any Agent Can Transition Into Luxury With Michael Altneu

Real Estate Rockstars Podcast

Aaron Amuchastegui

Investing, Careers, Business

4.6 • 864 Ratings

🗓️ 11 April 2024

⏱️ 51 minutes

🔗️ Recording | iTunes | RSS

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Summary

Did you know that you can make MORE money selling LESS real estate? Luxury expert Michael Altneu joins us today to explain how any agent can double or triple their income, all while closing fewer real estate deals. Michael is the vice president of Coldwell Banker Global Luxury and has nearly two decades of experience in the industry. Here, he shares what it takes to break into luxury sales, including where to find clients and how to craft a brand that attracts ultra-wealthy homeowners. Michael and Shelby also discuss the ways in which comping luxury properties differs from comping standard single-family homes, why days on market doesn’t matter in the luxury space, and more. Links: Follow Michael Altneu on LinkedIn Follow Michael Altneu on Instagram Michael Altneu’s Facebook Profile Coldwell Banker Global Luxury Follow Aaron Amuchastegui on Instagram Learn More About Shelby and Five Pillars Nation Get Hundreds of FREE Real Estate Tools From the Toolbox Join the 2025 Real Estate Rockstars Mastermind!

Transcript

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0:00.0	Welcome back to the Real Estate Rockstars Podcast. Here's what to expect to learn in today's show.
0:06.0	The best way to get your foot in the door with the ultra luxury consumer base,
0:12.0	a special guest to consider bringing to all of your luxury open houses,
0:16.3	I did not see this one coming.
0:18.6	How to comp 70 million dollar homes?
0:22.2	How long it takes to sell a 70 million dollar home, and stick around to the end to talk about financing a 70 million dollar home.
0:31.0	Today's guest is Michael Altnew. He is the vice president of the
0:35.0	Coldwell Banker Global Luxury Program and almost as importantly he's a
0:40.8	fellow Swiftie. Michael has been in the world of real estate for over 17 years
0:45.1	spanning across almost every facet of our industry from the development side of the
0:50.1	house, brokerage, public relations, and now he oversees the luxury
0:55.0	department of Coldwell Banker where agents conducted almost 40,000
0:59.9	transactions priced at 1 million or more in 2023 and that equates to over 200
1:06.4	million in luxury sales every single day that year. In other news the 2025 real estate rock stars mastermind is almost
1:16.0	sold out guys it is the event of the year it's capped small a hundred attendees
1:21.6	max and you leave with real relationships lifelong friends it is
1:26.1	magical so snag your slot today before they sell out d me on Instagram at the Shelby
1:32.3	show if you want my perspective and what the event is like in more detail, or check out the show notes to register today.
1:39.0	Rockstars, please welcome Michael Altnew. Michael, what is going on in the world of luxury?
2:03.2	Oh my God, there is a lot.
2:05.5	There's a lot.
2:06.4	Well, first of all, thanks for having me.
	...

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