123: Real Estate Content That Converts
Hustle Humbly Podcast
Alissa Jenkins & Katy Caldwell
4.9 • 914 Ratings
🗓️ 13 December 2021
⏱️ 82 minutes
🧾️ Download transcript
Summary
Social media is constantly evolving, and Realtors often struggle to keep up. In this episode, we explore how to create real estate content that converts with the help of social media strategist Chelsea Peterson, founder of Modern Agent Social Club.
Chelsea shares practical advice for navigating the latest Instagram updates and building a social media strategy that actually leads to client connections and closings.
Many agents get caught up chasing trends, likes, and views. Instead, the goal should be creating real estate content that converts—content that connects with your audience and encourages potential clients to reach out when they're ready to buy or sell.
Here's what we cover in this episode:
- What's changed on Instagram and social media platforms
- Why Reels, link stickers, and collaborations matter
- How to avoid "shiny object syndrome" with social media trends
- The difference between content that gets likes and content that converts
- Creating hyperlocal content that connects with your community
- Why you don't always need to be on camera to create video
- Moving beyond vanity metrics like likes and views
- Tracking profile visits, link clicks, and messages instead
- Finding a niche audience and building consistent messaging
- Simple ways to use Stories, polls, and DMs to connect
- Content ideas like "12 Days of Local Gifts"
- Why one Instagram account is better than separating personal and business accounts
- Predictions for social media marketing in the coming year
Creating real estate content that converts is about building relationships, showing your personality, and staying consistent. When your content focuses on connection instead of perfection, the business will follow.
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Straight A's by Connor Price → https://connorprice.shop/
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Be The One by Matrika → https://uppbeat.io/t/matrika/be-the-one
Transcript
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| 0:29.5 | slash deals and start shopping now. That's Hustlehumblypodcast.com slash deals. |
| 0:42.5 | I thought it had to be like, I'm going to tell you this in my living room. |
| 0:44.6 | And now I'm in my kitchen. |
| 0:49.7 | Just like when you have a baby and all of a sudden all the pictures and your social media are of the baby and they're like, boy, she's had that baby forever. |
| 0:53.0 | Yeah. |
| 0:53.6 | And it's only like a four-month-old baby. |
| 0:55.6 | Yeah, that baby is all we ever see. |
| 0:59.5 | I mean, I had to work on that for like eight days. |
| 1:04.8 | Hi, y'all. |
| 1:05.6 | Welcome to Hustle Humbly. |
| 1:06.8 | It's Alyssa and Katie, and we are two top-producing realtors in the Baton Rouge market. We work for two different companies where we should be competitors, but we have chosen community over competition. |
| 1:15.7 | The goal of our podcast is to encourage you to find your own way in business. |
| 1:19.4 | So stop comparing yourself and start embracing your strengths. |
| 1:23.2 | Hi, Chelsea. |
| 1:24.6 | Hi. Thanks for having you back. |
| 1:26.4 | Alyssa's here too. Say hi, Alyssa. |
... |
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