123: Our $5 Million Dollar Launch - Part 1

Marketing Your Business - Marketing Strategies for Business Owners

Stu McLaren

Emailmarketing, Amyporterfield, Michaelhyatt, Marketing, Onlinemarketing, Stumclaren, Marketingyourbusiness, Business, Russellbrunson, Contentmarketing, Jeffwalker, Entrepreneur, Patflynn, Membershipsites, Listbuilding, Subscriptionsites, Passiveincome, Recurringrevenue

4.9 • 664 Ratings

🗓️ 8 November 2019

⏱️ 14 minutes

🔗️ Recording | iTunes | RSS

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Summary

We had our BIGGEST launch ever crossing more than $5 MILLION dollars! In this episode I bring you behind the scenes and give you a full breakdown.

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Transcript

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0:00.0	It was our biggest launch ever, or more than $5 million launch. Yes, we crossed that milestone.
0:07.9	In this episode, I am going to break down the behind the scenes of what happened. When did
0:13.4	the money come in? How was it distributed? What were the payment plans? The profit margins.
0:17.9	How much did we collect and what was the refund rate? You'll find out in this episode. Here we go. Marketing your business is for you, the business owner, who has a product,
0:28.3	a service, or a message that you believe in. My name is Stu McLaren, and each week we'll take a
0:33.0	behind-the-scenes look into the real world marketing tactics and strategies for getting what you have
0:38.2	in front of a lot more people. Thanks for spending some time with me today. Now let's get started.
0:46.6	Ooh, baby, I have been looking forward to digging into this episode for quite some time.
0:52.8	It is the full breakdown of our biggest launch ever,
0:58.8	a more than $5.14 million launch. And I'm going to break it all down for you. I'm going to tell
1:06.5	you what happened. I'm going to tell you some of the behind-the-scenes scares that,
1:10.6	who, they had my heart pumping. And I'm also going to share with you the breakdown of the sales,
1:17.0	how many came in by payments, what the profit margins were, the refund rates, and we're also
1:23.3	going to split this into two episodes. And the next episode, I'm going to give you the big
1:27.5	lessons learned. So let's dig into it. Every year, we have one major launch for our signature
1:36.2	program called Tribe. Now, Tribe is our signature training, which walks people through the exact
1:42.7	process for launching, growing, and scaling a highly
1:45.8	profitable membership. And it serves the person who is at the early stages and wants to launch
1:52.4	a membership for the first time. And it also serves the person who already has an established
1:57.5	membership site, but it's plateaued and they want to get it to a whole new
2:00.8	level. And what we do is based on decades of experience, working with tens of thousands of
2:06.7	business owners who have added recurring revenue to their business, we break it all down. And that's
	...

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