122: A Counterintuitive Approach to Attracting Your Audience

Marketing Your Business - Marketing Strategies for Business Owners

Stu McLaren

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4.9 • 664 Ratings

🗓️ 6 November 2019

⏱️ 16 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode, I’m going to share with you a counterintuitive approach to attracting your audience. At first, it’s going to feel tremendously uncomfortable, but the more you sink into adopting this approach, you’ll see more momentum in your business than you’ve ever seen before.

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Transcript

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0:00.0	I guarantee you with what I'm about to share with you, at first it is going to feel tremendously
0:06.5	uncomfortable. But the more you sink into adopting this one strategy, this one approach,
0:14.3	I guarantee you you will see more momentum in your business than you've ever seen before.
0:19.1	I'm going to tell you about it in this episode.
0:22.9	Marketing your business is for you, the business owner, who has a product, a service, or a message
0:27.8	that you believe in. My name is Stu McLaren, and each week we'll take a behind-the-scenes look
0:32.4	into the real world marketing tactics and strategies for getting what you have in front of a lot more people.
0:38.7	Thanks for spending some time with me today. Now let's get started.
0:44.7	Well, hello, my friend. Listen, I am sharing today a counterintuitive approach to attracting
0:51.8	your audience. And what I'm going to tell you is sometimes going to be
0:56.2	very difficult to, you know, really sit with, especially in the beginning. But this is a lesson
1:01.1	that was a hard learned lesson for me. And I was reminded of this again because when I was
1:07.1	speaking at Christy Wright's business boutique event, I was asked to also deliver a
1:13.6	main stage presentation and join a panel discussion for their VIP luncheon. So during the
1:20.5	VIP luncheon, I was there with three others on the panel, and it was a great discussion.
1:26.6	We talked about all kinds of different topics and
1:28.9	questions that were asked. But one of the questions had me a little fired up. And I got fired up
1:33.8	actually a couple times, but this one in particular was all about messaging. And this particular
1:40.4	person, they asked a question about like, how do they attract more people? How do they reach more people? And when I asked her some follow-up questions, I asked her some
1:48.5	simple, straightforward questions that all of us should get real clear on. Number one, I asked her,
1:54.7	I said, who is your market? Like, who specifically do you serve? And then the second question I asked her is, what specific challenge
2:03.5	do you solve? And then the third question I asked her was how is someone's life going to be better
	...

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