124: Our $5 Million Dollar Launch - Part 2

Marketing Your Business - Marketing Strategies for Business Owners

Stu McLaren

Emailmarketing, Amyporterfield, Michaelhyatt, Marketing, Onlinemarketing, Stumclaren, Marketingyourbusiness, Business, Russellbrunson, Contentmarketing, Jeffwalker, Entrepreneur, Patflynn, Membershipsites, Listbuilding, Subscriptionsites, Passiveincome, Recurringrevenue

4.9 • 664 Ratings

🗓️ 12 November 2019

⏱️ 17 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Based on our $5 million dollar launch, I share the top 3 lessons learned.

Get Access to the Full Show Notes!

To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/124

Transcript

Click on a timestamp to play from that location

0:00.0	All right, my friends, buckle your seatbelt because in this episode, I'm going to break down
0:04.9	the big lessons learned from our biggest launch ever. More than $5 million. I'm going to tell
0:11.9	you the big lessons learned in this episode. Marketing your business is for you, the business
0:19.2	owner, who has a product, a service, or a message that you believe in.
0:23.0	My name is Stu McLaren, and each week we'll take a behind the scenes look into the real world marketing tactics and strategies for getting what you have in front of a lot more people.
0:32.6	Thanks for spending some time with me today. Now let's get started.
0:41.6	All right, my friends, we are back for part two of the complete breakdown of our more than $5 million launch. And if you listen to the last
0:47.7	episode, episode number 123, you would have heard the breakdown of the behind the scenes of what happened in terms of,
0:56.0	you know, when did the money come in and how did it come in?
0:58.1	What percentage was in the payment plans or the pay in fulls and how much profit margin did
1:02.8	we make and how much did we collect and the refund rate and all that kind of stuff.
1:05.4	So if you haven't gone and listened to that episode, go and listen to episode number 123.
1:10.6	It's part one of this particular episode. Okay, so this is
1:15.2	part two, and this is really where I'm going to break down the bigger lessons that we learned
1:19.5	during this whole launch. Starting with lesson number one, the long runway. You got to have a
1:26.3	long runway. You know, at the end of the day, this is something
1:28.8	I have been talking about, I've been speaking about, and I preach because when it comes to
1:33.7	marketing, the longer the runway, the bigger the result. And essentially, we backed out our runway.
1:40.7	Our launch was in April, at the end of April, and our runway started in January.
1:46.4	And it started with the launch of our brand new podcast, which is, it's a tribe thing.
1:50.9	Have you subscribed to that yet, by the way? You ought to because every single week,
1:55.0	we share the stories of business owners just like you in all kinds of different markets
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Stu McLaren, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Stu McLaren and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.