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Good morning. Welcome to this week's episode. I haven't done a solo episode for so long.

And I thought I'd come on and do one to introduce my brand new business. So this week, you've probably seen, if you follow any of my

socials, you would definitely have seen that my brand new business has launched. It's called

That Strategy Co. And it's kind of been an amalgamation of a few things.

This year actually has been all about new things. I've been working really steadily in the

background for well over a year to bring you all the things that you'll see me releasing this year.

I think it's really interesting because lots of people are like, oh, you're not, you're not everywhere. You're normally everywhere.

And in the last year, it seemed to have been much quieter than normal. And I don't, I don't think I

have been much quieter, but I've definitely been working more on things that are coming out this year,

like more behind

the scene stuff, because it's taken a lot of work. And although you can be visible, you know,

and you should be visible as much as you can in your business, you are still having to put

the work in for the things that come out in the future, because otherwise you're only ever going

...