This is John Whibbon, author of Future Marketing Winning in the ProSumer Age, and you are listening to the

marketing book podcast.

Welcome to the Marketing Book Podcast, helping you keep up with the smartest thinking in the quickly

changing field of modern marketing.

And now here's your host, Douglas Burdett.

Hello, thanks for joining me on the marketing book podcast which is named by

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this podcast is to help you discover new ideas about what's actually working in modern marketing and sales.

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Today we welcome John Whibbin to the marketing book

podcast to talk about his new book, Future Marketing,

winning in the prosumer age.

John Wibbin is an author, keynote speaker,

and the CEO of content Launch, a content marketing

firm which offers a content marketing software platform and content writing and content strategy services.

He is the author of two other books. Content is currency,

developing powerful content for web and mobile, and content rich, writing your

...