Hi this is Simon Kelly co-author of Valuology aligning sales and marketing to shape and deliver profitable customer value propositions and you are listening to the Marketing Book Podcast.

Welcome to the Marketing Book Podcast, helping you keep up with the smartest thinking

in the quickly changing field of modern marketing.

And now here's your host, Douglas Burdett.

Hello, thanks for joining me on the Marketing Book Podcast,

which was named by LinkedIn

as one of 10 podcasts that will make you a better marketer. My goal for this

podcast is to help you discover new ideas about what's actually working in

modern marketing and sales. Don't worry about taking notes. You can find links

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Today we welcome Simon Kelly to the

marketing book podcast to talk about the new book he has co-authored with Paul

Johnston and Stacy Danheiser Valuology, aligning sales and marketing to shape and deliver profitable customer value propositions.

Simon Kelly has 35 years experience in customer service, sales, and marketing.

At British Telecom, he pioneered the move from product push to value-based

selling and marketing. He is a pracademic, which is someone who is both an academic and an active practitioner in their subject area,

and I wish I had more professors like that when I was in business school.

...