1221: Real Estate Events 101: Promotion, People, and Partnerships With Eddie Massa

Real Estate Rockstars Podcast

Aaron Amuchastegui

Investing, Careers, Business

4.6 • 864 Ratings

🗓️ 7 March 2024

⏱️ 48 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Hosting real estate events is a really great way to win new business—when done right. Today’s guest, Eddie Massa, is the master of real estate events. He gets hundreds of heads at his events in Houston, has costs covered by sponsors, and always gets new clients. On this podcast, Eddie shares exactly how he got started and what he’s learned along the way. Listen in for tips on marketing events, finding venues, hiring help, and more. Eddie even covers how he follows up with attendees and the specific tools he uses to throw his monthly meet ups as efficiently as possible. Links: Follow Eddie Massa on Instagram Follow The Real Estate Social on Instagram Eventbrite Follow Aaron Amuchastegui on Instagram Learn More About Shelby and Five Pillars Nation Get Hundreds of FREE Real Estate Tools From the Toolbox

Transcript

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0:00.0	Welcome back real estate rockstars. Today's guest is Eddie Masa,
0:04.0	otherwise known as the Houston real estate guy on the gram with his 266,000 followers.
0:10.0	He's a broker, he's a title rep, and most importantly for today's show. He is a marketing expert.
0:17.2	Today, Eddie and I go deep into how he left all of the boring real estate meetups in Houston in the dust by creating the go-to monthly
0:27.1	social gathering for everyone in real estate. And everyone's talking about it. It's called
0:32.4	the real estate social. Eddie
0:34.3	consistently brings in 200 people to his event monthly and today he breaks down
0:40.1	exactly how he does it.
0:42.6	So what to look for in a venue,
0:44.8	how to get sponsors to cover all of your costs,
0:48.0	creative ways to create FOMO,
0:50.8	and how to turn that FOMO into an entire business plan.
0:55.0	So if events are a part of your marketing strategy, this one is for you.
1:00.0	Rock stars, please welcome Eddie Masa. Eddie you have worked in VIP nightlife management and fine dining and hospitality and in
1:27.4	commercial appraisals and the title world in the broker world and it's really cool that you've combined all of these
1:34.8	experiences into a beautiful thing called the real estate social so what is the
1:41.8	social networking event that you do and let's dig into why it might be helpful for
1:46.8	listeners to do some sort of a networking event within their marketing strategy?
1:50.5	100%.
1:51.8	So when I started in title, I started going to these networking events that most people go to and
1:57.4	to be honest, they're really lame.
2:00.0	So I was like, you know what, I might as well create my own, you know, I've been doing this for, you know, hospitality for 15 years and up.
	...

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