Welcome to the Building a Story Brand podcast where we believe if you confuse you'll lose noise is the

enemy and creating a clear message is the best way to grow your business I'm your

host Donald Miller I'm joined by my co-host jay jay jay J. J. Hi, Don.

Doing well, how are you?

I'm great.

You know, J.J. tell me if this statement sounds like it means something, but secretly doesn't.

Okay.

It is important to put customers first. Oh wow that does sound like it

means something sounds very important doesn't. But how do you do it?

But often doesn't. Because you can say that over and over there you're like, uh, uh,

customers first.

What does it mean for customers first, customers first, customers first, customers

always right.

What does that actually mean?

How do you actually do that? Like how do you actually

apply? I think we all know that if our entire organization put customers first, we would blow

up. Yeah. We would grow. But none of us really know how to do it. I was in Colorado recently and we were there for Avery's wedding. You were there. Our friend Avery got married at a club in Colorado and it was really a wonderful

wonderful place that is known for exceptional customer service.

It's called the Roaring Fork Club.

And a friend of mine who was at the club was talking with a group of her girlfriends and they were, you know, they were just being chatty and loud and having fun and she turned around and said something to one of the staff members asked a question and the staff member didn't hear her because, you know, they were just being loud and stuff. Yeah. And the staff member said't hear her because you know they were just being loud and stuff yeah and the

staff member said I'm so sorry the answer is yes what was the question yeah that's putting

customers first and man we were therefore That's first. first.

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