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Business Made Simple Podcast

#122: Andy Stanley—5 Questions That Will Make Any Talk Clear and Memorable

Business Made Simple Podcast

StoryBrand.ai

Marketing, Story, Bmsu, Businessmadesimple, Brand, Business, Bms, Storybrand, Entrepreneurship, 474622, Storytelling

4.82K Ratings

🗓️ 12 November 2018

⏱️ 33 minutes

🧾️ Download transcript

Summary

Got something you need to communicate to a crowd? You KNOW it needs to be clear and memorable. But that’s easier said than done.

Today on the podcast, we welcome one of the finest communicators we know, Andy Stanley. As a pastor and bestselling author, he knows how to craft a message that sticks. Listen to learn the 5 questions he asks himself as he prepares a talk. They’ll help a ton the next time you need to win over a crowd.

http://buildingastorybrand.com/122

Transcript

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0:00.0

Welcome to the Building a Story Brand podcast where we believe if you confuse you'll lose noise is the

0:14.1

enemy and creating a clear message is the best way to grow your business I'm your

0:18.4

host Donald Miller I'm joined by my co-host jay jay jay jay jay jay jay jay

0:21.6

jay jay jay jay jay jay j. Today we're talking about how to prepare a talk or speech.

0:25.6

Mm.

0:26.6

You do a lot of speaking.

0:27.6

I do.

0:28.6

And it always goes well.

0:29.6

I'm going to...

0:31.6

Yes, yes it does always we've actually done episodes before I think this is the

0:36.6

third time we talked about giving a keynote yeah and we're starting to work on some

0:40.2

material on story brands guide to giving a keynote,

0:43.2

Don't call us yet, we'll tell you.

0:45.3

You know us, we're going to tell you.

0:48.1

But I'm actually just back from Northern California

0:50.6

and I spoke at a meeting of international leaders.

0:52.8

So there was mostly an American audience,

0:55.4

but there were about 40 Russians, 40 or so Chinese delegates,

1:00.6

Taiwanese, and there were translators, which I didn't fully realize so I gave two speeches and I was talking really fast and after the first speech somebody came out and said hey could you just slow down a little bit and I'm and so I started slowing down and there's this joke that I talk

1:16.3

about in the second talk. It's kind of a joke but I'm kind of trying to make a

1:20.9

point and the point is the more you trust someone

1:24.8

the more comfortable you are being naked around them and the less the more you want to

...

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