1209: Selling Luxury Homes to High Earners With Real Estate Veteran Susan Santoro

Real Estate Rockstars Podcast

Aaron Amuchastegui

Investing, Careers, Business

4.6 • 864 Ratings

🗓️ 25 January 2024

⏱️ 51 minutes

🔗️ Recording | iTunes | RSS

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Summary

Want to be the go-to real estate agent for high earners in your market? If so, don’t miss today’s interview with Susan Santoro. Susan has been in the game for nearly four decades. During that time, she became her local hospital’s Realtor of choice and has been selling luxury homes to doctors ever since. Tune in and hear how she did it. In addition to that, Susan shares how to keep in touch with clients without using CRM software and what it takes to make your buyer’s offer stand out. Plus, Shelby and Susan discuss ways to keep real estate deals from falling apart in 2024 and beyond. Links: Follow Susan Santoro on Instagram Follow Susan Santoro on LinkedIn Follow Susan Santoro on TikTok Susan Santoro’s Real Estate Profile Follow Aaron Amuchastegui on Instagram Learn More About Shelby and Five Pillars Nation Get Hundreds of FREE Real Estate Tools From the Toolbox

Transcript

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0:00.0	Real Estate Rockstars, welcome back.
0:02.0	Here's what you can expect to learn in today's show.
0:04.4	How to become your local hospitals go-to agent for doctors.
0:09.1	How to systematically keep in touch with clients without using a CRM or technology, how to craft an offer that
0:17.1	stands out in a low inventory market, and how to navigate conversations with your clients considering backing out.
0:24.5	Today's guest is Susan Santuro and she runs the Connecticut Shoreline and has been doing
0:29.6	so for 39 years.
0:31.9	She's closed thousands of transactions and did 56 as a solo agent just last year in
0:37.2	2023, which for most was a slow year. She did this by collaborating with the Yale Hospital as a part of her marketing strategy and much more.
0:47.2	Guys, it's funny, today's guest is old school badass, but the next show that's coming up is actually the exact opposite.
0:54.4	She's a total Gen Zier, and their personalities are completely opposite as well as their strategies.
1:00.8	And I recorded today's show, you know, Susan Santaro, back to back with the
1:04.9	Gen Zer coming up next week and just the contrast is hilarious. So make sure you don't miss next
1:11.6	week's show. Go ahead and follow and turn on notifications for this podcast and get ready of real state rockstars. Welcome Susan Santoro Susan doing my stocking on youth beforehand I have found that you are
1:36.4	partnered with a local hospital as a way to I believe a part of your marketing
1:41.8	strategy and I know there's a bunch of agents out there getting into the industry who have had these ideas I'm going to partner with this local business or this local opportunity and could you share what that partnership looks like and like how it came to be?
1:55.0	Sure, so it kind of came to be by accident.
1:58.0	I had one of my a doctor who had contacted me had given my name from somebody who I had sold to before they were moving here coming from Harvard to Yale which is a very common stepping stone.
2:09.0	He was coming here to be a chief of a very big department and he said you know we might not buy for a year
2:16.4	and a half because you know it takes a lot of time to you know prospect an interview at
2:21.2	Yale so it's fine every time they came to town I would take them out
2:25.6	and show them things. Got to really know them what they wanted. When the perfect house came on the
	...

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