My first person like by a potential buyer that reached out to me on TikTok was in her 60s and I have a

current clients I'm working with right now that I don't know what I don't know how there I'm guessing 50s is they you know they have kids in their 20s so

It's not just 20-somethings on there I've gotten grown-ups, but I also have gotten a lot of first-time homebuyers in their mid-20s from there who I love working with because we immediately have like shared humor and like good

energy good vibes and just really fun people to work with and then hopefully

continue to work with them as they continue to move up in houses throughout

their lifetime.

Welcome back to the Real Estate Rock Stars podcast. I am Shelby Johnson and today Rachel Kilmer is in the house. She is from Kansas City. She's been in the real estate game for three years this past year

2023 closed 28 and 9.5 million in volume which is a little bit less than she did before because you know the market is tough and you know even the

freaking killers are struggling a little bit so you're not alone out there if your year has been a little bit worse than one prior

but okay so if your year has been a little bit worse than one prior. But, okay, so Rachel has closed 100% of her business

through social media efforts.

And so I don't, people say that all the time like oh I use social media as lead generation and what we're going to be able to do today is go really deep into how to bring in new leads and nurture the ones that you currently have and convert them

into closings. And Rachel does that specifically really well through Tik-Toc. So Rachel's also, she's a podcast

hose, she's on Instagram, but on Tik-Tok she has 19,000 followers and has millions of views on her

content. And honestly, I know nothing about Tik-Dok so I'm so excited to hear how Rachel took her previous

experience as an Emmy nominated local sports reporter for the Royals and the Kansas City's chief and

transformed that into a freaking badass on Tik-Dock. So Rachel, welcome.

Hey, thank you for having me.

What an intro.

I'm so honored to be here.

Yeah, dude, I'm stoked to talk to you too.

But let's take it back a little bit.

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