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SaaS Interviews with CEOs, Startups, Founders

1202 He Raised $20m+ in First Company, Now Bootstrapping in B2B Sales Tech Space, $1m in ARR

SaaS Interviews with CEOs, Startups, Founders

Nathan Latka

Ceo, Entrepreneurs, Founders, Software, Business, Entrepreneurship, Saas, Startups

4.6683 Ratings

🗓️ 8 November 2018

⏱️ 23 minutes

🧾️ Download transcript

Summary

I'm the CEO at Siftrock. I joined as ex-post-facto co-founder in Oct 2016.

I'm passionate about all things related to SaaS marketing and sales.

Previously founder and CEO at Simply Measured in the social analytics space.

Also a BOD member at Bizible - leader in b2b marketing attribution.

Transcript

Click on a timestamp to play from that location

0:00.0

Adam had a lot of success at his first company simply measured, raised a lot of capital, grew up to many, many millions in ARR before he left and then obviously went on to sell.

0:06.8

Now he's joined up with a, it sounds like a very talented CTO in 2014.

0:12.1

The CTO launched company, SIFT Rock, again, helping with, you know, emails.

0:15.6

You get all the replies. or replies when someone says, I'm, you know, I'm out of office or I've changed jobs and how do you update your CRMs and all your data records to make sure it reflects everything you're

0:23.5

collecting from those automated replies. And then most importantly, how do you actually, again,

0:27.0

engage with the people that wrote you real replies from those mass emails you sent out?

0:30.2

He's solving it. Their team of six people based up there in Seattle, totally bootstrapped, 140 customers paying on average 600, 700 bucks a month. So doing, they've passed a million bucks in ARR.

0:39.3

Growing and I have about 10x over the past 18 months, which is healthy.

0:42.3

135% net revenue retention year over year.

0:46.2

Again, healthy growth, siftrock.com.

0:49.1

This is the top entrepreneurs podcast where founders share how they started their companies and got filthy rich or crash and burn.

1:01.0

Each episode features revenue numbers, customer counts, and other insider information that creates business news headlines.

1:09.0

We went from a couple of hundred dollars to 2.7 million.

1:12.6

I had no money when I started the company.

1:14.6

It was $160 million, which is the size of any IPOs.

1:17.6

We're a bit strapped.

1:18.6

We have like 22,000 customers.

1:22.6

With over 5 million downloads in a very short amount of time,

1:26.6

major outlets like Inc are calling

1:29.1

us the fastest growing business show on iTunes. I'm your host, Nathan Latka, and here's today's

1:35.4

episode. Hello, everyone. My guest today is Adam Schoenfeld. He is the CEO of a company

1:40.8

called SiftRacht. He joined as ex post facto co-founder in October 2016.

...

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