#12: John Lee Dumas—Is It Worth It To Create an Online Platform?
The StoryBrand Podcast
StoryBrand.com
4.7 • 2K Ratings
🗓️ 22 March 2021
⏱️ 23 minutes
🧾️ Download transcript
Summary
It feels like just about everyone is trying to "build their online platform" these days. But only the people who do it right are the ones that reap the benefits. And yes -- there is a "right" way to do it. On this week's episode, John Lee Dumas, author of the book "The Common Path to Uncommon Success" shares a step-by-step plan for how you can produce consistent content for your platform that doesn't feel cheesy and allows you to expand your influence.
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Transcript
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| 0:00.0 | Welcome to the Business Made Simple Podcast, where we believe growing a business should |
| 0:07.2 | not be a mystery. |
| 0:08.6 | The simple steps should not be kept from you, and anybody can become a business-made simple |
| 0:13.3 | professional. |
| 0:14.3 | This week, we're answering the question, is it really worth it to create an online |
| 0:18.3 | platform for your business? |
| 0:20.4 | Special guest, John Lee Dumas, author of the book The Common Path to Uncommon Success |
| 0:24.8 | says, |
| 0:25.8 | He'll show you the right way by sharing his step-by-step plan for how you can produce |
| 0:29.7 | consistent content for your platform that doesn't feel cheesy and allows you to expand your |
| 0:35.1 | influence. |
| 0:36.1 | But first, let's check in with our host, Donald Miller and co-hosts, Dr. J.J. Peterson |
| 0:40.7 | and Kool-A-Cala-Han. |
| 0:45.7 | Confession. |
| 0:46.7 | Yeah. |
| 0:47.7 | I hate building a platform. |
| 0:51.7 | Yes. |
| 0:52.7 | I don't even like having a platform. |
| 0:55.7 | I honestly did. |
| 0:56.7 | Really? |
| 0:57.7 | Yes. |
| 0:58.7 | Yep. |
... |
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