12: Dan Heath | The Power of Moments and How to Create Them
The Jordan Harbinger Show
Jordan Harbinger
4.8 • 12.3K Ratings
🗓️ 5 March 2018
⏱️ 66 minutes
🧾️ Download transcript
Summary
Dan Heath is a Senior Fellow at Duke University's CASE center and co-author of Decisive, Switch, Made to Stick, and most recently The Power of Moments: Why Certain Experiences Have Extraordinary Impact.
What We Discuss with Dan Heath:- Why we remember certain defining moments over others across the countless experiences of a lifetime.
- How we can use the defining moment formula to create such moments for ourselves and others.
- The opportunity most companies miss when hiring a new employee and how one organization goes over the top to get it right.
- Action leads to insight more often than insight leads to action.
- Why time seems to go faster as we age.
- And much more...
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Transcript
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| 0:00.0 | It's a mistake when we think we can get people to have aha moments when we just beat them over the head with facts. |
| 0:05.5 | Right? It's like we want to just share, here's the data, here's the solution, here's the bullet points. |
| 0:10.5 | I figured this out, hey let me just give this to you. |
| 0:14.1 | But what's far more effective is to have people discover for themselves, |
| 0:19.1 | you know, the need for the solution. |
| 0:24.2 | Welcome to the Jordan Harbinger Show. |
| 0:26.0 | I'm Jordan Harbinger and as always I'm here with my producer Jason DeFilippo. |
| 0:30.4 | Today we're talking with Dan Heath, co-author of the Power of Moments, |
| 0:34.4 | why certain experiences have extraordinary impact. |
| 0:37.6 | We'll discover that we all have defining moments and these aren't just things that happen to us, |
| 0:42.4 | they're actually created. |
| 0:44.0 | And of course we're going to learn how we can construct these moments for ourselves and others |
| 0:48.1 | according to what's called the defining moment formula and we'll uncover how we can inspire action |
| 0:53.7 | and insight in ourselves and others using the same methods that social workers use |
| 0:58.1 | to get people in developing countries to stop pooping in their front yard. |
| 1:01.6 | Yes, really. So enjoy this episode with Dan Heath. Dan thanks for joining us today. |
| 1:07.3 | Hey thanks so much for having me on. |
| 1:08.8 | So I read the book Moments and at first I thought, okay it's a business book about |
| 1:13.9 | creating experiences, you know, is this going to be a good fit? |
| 1:16.4 | But I love the idea that we all have these defining moments and I don't know about |
| 1:24.1 | most people but I certainly don't think in moments. |
| 1:27.5 | So I wanted to discuss the concept of moments and thinking in moments. |
... |
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