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SaaS Interviews with CEOs, Startups, Founders

1182 Supercharged Mailchimp for Ecommerce passes $2m in ARR, Bootstrapped

SaaS Interviews with CEOs, Startups, Founders

Nathan Latka

Ceo, Entrepreneurs, Founders, Software, Business, Entrepreneurship, Saas, Startups

4.6683 Ratings

🗓️ 19 October 2018

⏱️ 17 minutes

🧾️ Download transcript

Summary

Rytis Lauris is the Co-founder and CEO of Omnisend, the powerful marketing automation platform that’s focused on moving ecommerce marketers beyond the generic email marketing tools. Rytis is a successful entrepreneur who has spent the last 10 years building and driving a few startups which has brought him to ecommerce field.

Transcript

Click on a timestamp to play from that location

0:00.0

Build a SaaS model faster, go to the U.S. market.

0:02.3

He launched his company OmnisEN back in 2014.

0:07.0

They've raised very little capital, 160 grand.

0:09.7

They have 3,000 customers that they've generated from over 40,000 kind of freemium users.

0:15.2

They're doing now about 180 grand per month, up 100% year over year when they were doing about 90 grand a month back in August of 2017. Each customer pays an average 60 bucks per month. They've got 7% local churn per month

0:26.9

and net churn of 4% on a revenue basis per month, working on driving that down by moving upstream

0:32.8

of it. You know, price points now about two and a half times their current average ARPU of 60 bucks.

0:38.0

So payback period is healthy at call it three months and willing to spend call it 400,

0:41.7

500 bucks to acquire these new higher value customers with a team of 39 people between London

0:46.6

and Lithuania, again, making e-commerce marketers smarter once they want to graduate from

0:51.5

MailChimp, Aweber, and these other kind of generic email marketing platforms.

0:55.5

This is the top entrepreneurs podcast where founders share how they started their companies and got

1:02.1

filthy rich or crash and burn.

1:06.8

Each episode features revenue numbers, customer counts, and other insider information that creates business news headlines.

1:16.2

We went from a couple hundred thousand dollars to $2.7 million.

1:19.4

I had no money when I started the company.

1:21.4

It was $160 million, which is the size of any IPOs.

1:24.8

We're a bit strapped.

1:25.7

We have like 22,000 customers.

1:29.6

With over 5 million downloads in a very short amount of time, major outlets like Inc are

1:35.3

calling us the fastest growing business show on iTunes.

1:38.8

I'm your host, Nathan Latka, and here's today's episode.

...

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