1181 How MovableInk Broke $40m in ARR with 1 Pricing Axis to Drive Expansion Revenue

SaaS Interviews with CEOs, Startups, Founders

Nathan Latka

Ceo, Entrepreneurs, Founders, Software, Business, Entrepreneurship, Saas, Startups

4.6 • 683 Ratings

🗓️ 18 October 2018

⏱️ 18 minutes

🔗️ Recording | iTunes | RSS

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Summary

Vivek co-founded Movable Ink in 2010 and has led the company through rapid growth to a leading market position with 200+ employees serving 500 of the most innovative consumer brands. Through his leadership, Movable Ink is helping digital marketers embrace a visual world with intelligent creative that adapts at the moment of engagement.

Prior to co-founding Movable Ink, Vivek headed Eastern North America and EMEA sales for Engine Yard. Earlier in his career, he held senior engineering roles at Blue Martini and Cisco Systems. Vivek graduated with a B.S. in Computer Science from the Rensselaer Polytechnic Institute.

Transcript

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0:00.0	found immovable ink back in 2010. They've now scaled over 500 customers, about 40 million bucks
0:05.4	in ARR. They're up, you know, growing 50 to 100 percent year over year. They've managed to drive
0:10.1	this growth on just 14 million bucks raised. So they managed to do a lot with a little bit of money.
0:15.0	110% net revenue retention annually with a very healthy pricing axes that allows them to drive
0:20.5	expansion revenue,
0:21.6	really tied to, again, open rates on those emails of these big enterprise customers using them.
0:26.4	They've got less than a 12-month payback period.
0:28.4	Their team of 250 people cranking out new products between New York City, San Fran, London,
0:32.8	and other remote locations.
0:34.9	This is the top entrepreneurs podcast where founders share how they started their
0:40.4	companies and got filthy rich or crash and burn.
0:46.1	Each episode features revenue numbers, customer counts, and other insider information
0:51.9	that creates business news headlines.
0:55.5	We went from a couple of hundred thousand dollars to $2.7 million.
0:58.8	I had no money when I started the company.
1:00.7	It was $160 million, which is the size of any IPOs.
1:04.1	We're a bit strapped.
1:05.1	We have like 22,000 customers.
1:09.0	With over 5 million downloads in a very short amount of time,
1:13.2	major outlets like Inc are calling us the fastest growing business show on iTunes.
1:18.1	I'm your host, Nathan Latka, and here's today's episode.
1:22.7	Hello, everyone.
	...

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