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A Well-Designed Business® | Interior Design  Business Podcast

1180: BEST OF SHOW: Denise Wenacur: The Design Build Business Model

A Well-Designed Business® | Interior Design Business Podcast

LuAnn Nigara

Design, Business, Arts

4.9810 Ratings

🗓️ 3 April 2026

⏱️ 73 minutes

🧾️ Download transcript

Summary

Welcome to A Well-Designed Business! On this episode, LuAnn sits down for a chat with Denise Wenacur, the principle of DW Design & Décor in Croton on the Hudson, which is a beautiful community just outside of NYC. Design-build is the hot topic of the day, and you’ll learn the importance of having an interior designer as the point person for the client between the architect, the builder and themselves. She discusses the ways having an interior designer on their team from the outset truly benefits the process and the result of the project. If that wasn’t enough, Denise will share tips for connecting with people who can introduce you to the type of projects you are looking for. Tune in to this engaging and informative conversation! Show Highlights: Denise recounts why and how she changed her business model to include the construction part. She is always the first point of contact as the interior designer. She rounds out each team with an architect, contractor, and whichever trades need to be added, as well. Each team member has their unique perspective and experience that they bring to the job, all working together for the good of the client and a perfect outcome. Making a 3D version of the architect’s plans can assist in both the design and the build in amazing ways. Denise has a video on her website explaining the pros and cons and importance of having a designer involved at the beginning of construction. One big successful project will generate referrals. Sharing on social media tips and ways that your services have made a positive impact will further help you to get noticed. Denise also holds a Construction Manager certificate from Pace University. This helps build confidence when she’s working with the rest of the team. Communication is everything, and it’s all about the client. Denise feels like she’s doing a good job when she gets new clients from her referral partners. Denise shares some ideas on how to meet architects and builders in the area. It’s important to create the relationship first. A CFO surprise! When you know your numbers, it instills confidence and that comes across to your clients. Potential clients will know if you know what you’re doing. Resources: LuAnn’s Website LuAnn’s Podcast – Please SUBSCRIBE, Rate & Review! Purchase LuAnn’s Book! Power Talk Friday LuAnn Live Connect with Denise! Denise’s Website Denise’s Facebook Denise’s Instagram Denise SINGS!The 1-4-5’s YouTube Channel Other episodes mentioned: #380 Circle Design, John and Theresa Dorlini #361, #442, Kimberly Merlitti #441 4Pt Design Build, Laura and Cliff Muller #181 H2 Design Build, Angela Rasmussen #202 Enoch Sears #292 Jana Phipps

Transcript

Click on a timestamp to play from that location

0:00.0

Let me ask you something. Are you busy all the time? Or are you actually running a profitable,

0:07.4

well-structured business? Because they're not the same thing. If you've got a full calendar,

0:12.0

active projects, maybe even a team, but behind the scenes, things feel reactive, inconsistent,

0:18.0

a little chaotic. This is exactly what we fix at Lou University. Beginning April 13th,

0:23.6

2026, our three-hour live intensive starts. Focus sessions on the things that actually improve

0:31.9

your business. And by the way, your state of mind and your pocketbook. All right? Improve your pricing, your time tracking, your marketing, your operations, your leadership.

0:41.4

No fluff, no theory.

0:43.5

Real systems that you can take back to your business immediately.

0:48.0

Here's the best part.

0:49.0

It's three hours.

0:50.6

Each class is just three hours.

0:52.8

But the clarity you get can change how you run your business

0:56.4

from that day forward. All right. So they start the week of April 13th and the second batch

1:02.5

starts the week of April 20th. So if you're ready to stop running your business on, you know,

1:07.4

I don't know, it feels like a good idea and start running it with intention.

1:12.4

Go to Luann University.com and scroll down and take a look at those intensives.

1:17.5

Let's change your business now, not someday in the future.

1:35.3

Okay. Welcome to a well-designed business. My name is Luann Nygaara, and I'm so glad you found this podcast.

1:39.3

Together with my husband Vince and our partner Bill, we have grown our company Window Works from the ground up.

1:45.2

So I know and I understand the challenges you face in running your interior design business.

1:51.6

I also know that your talent alone isn't enough to ensure your success.

1:56.6

So on this podcast, we talk about strategies and practical steps to help you grow your business.

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