118. [LIVE RECORDING] How Hosting An In-Person Event Created Countless Brand Partnerships + Exploded Upper Left Ladies' Organic Reach By 300%
Cubicle to CEO
Ellen Yin
5.0 • 580 Ratings
🗓️ 29 November 2021
⏱️ 61 minutes
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| 0:58.8 | Go to bluehost.com slash wonder suite. That's bluehost.com slash wonder suite. You're listening to the Keep a Coal to CEO podcast, episode 118. This is a special treat |
| 1:07.1 | and the very first time we've done this on our show in the two and a half years since |
| 1:12.0 | launching in July 2019, I am bringing you a live podcast recording. Yes, this was recorded |
| 1:19.2 | last Thursday in Portland, Oregon at the Beautiful Vessel Society. We did a live podcast |
| 1:25.9 | recording featuring my friend Jessica Yellis, who is a co-founder |
| 1:30.8 | of Upper Left Ladies. And we wanted to bring a discussion to you on how a break-even event |
| 1:38.8 | led to a 300% increase in organic reach for them as well as countless partnerships. And we felt that this |
| 1:46.2 | conversation was such a great opportunity to kind of be like a case study within a case study |
| 1:52.3 | by hosting a live event and inviting attendees to take part in the conversation, which you'll |
| 1:58.2 | hear throughout this podcast episode. There are some parts where we |
| 2:01.6 | get audience feedback, audience questions, and also a case study happening and unfolding in real |
| 2:07.5 | time by showing the power of live events beyond short-term profits in seeing our attendees at |
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