meta_pixel
Tapesearch Logo
Log in
Cubicle to CEO

118. [LIVE RECORDING] How Hosting An In-Person Event Created Countless Brand Partnerships + Exploded Upper Left Ladies' Organic Reach By 300%

Cubicle to CEO

Ellen Yin

Business, Marketing, Entrepreneurship

5.0580 Ratings

🗓️ 29 November 2021

⏱️ 61 minutes

🧾️ Download transcript

Summary

This week’s episode is the first of its kind on the Cubicle to CEO Podcast! We are bringing you our very first LIVE podcast recording from an event we had with Upper Left Ladies a couple weeks ago at the beautiful Vessel Society in Portland Oregon. My friend Jyssica Yelas, co-founder of Upper Left Ladies, and I wanted to share our conversation about how her breakeven event led to a 300% increase in organic reach and countless brand partnerships! We see this episode as a case study within a case study since we recorded this in front of an audience, and were able to have them be part of the conversation as well. This event in and of itself was an opportunity to showcase the value of putting on live events beyond short-term profits by seeing all of the attendees expanding their networks and meeting other female entrepreneurs they can relate with. Q&A: 42:55 - Where does Jyss see Upper Left Ladies in 5 year?  Ashlyn @ashbeanpdxmktg 43:49 - Is there anything Jyss is excited to start in 2022? Sarah @stylewebsites 44:48 - What's a partnership that stands out as a really good example or was surprising? Brittany @rakozcreative 46:30 - Who is yours ideal Upper Left Ladies community member? Cathy @yourvirtualcathy 47:26 - How does Upper Left Ladies incorporate the woo into their business? Desiree @dez.blackhoneywellness 49:56 - How do Jyss and Ellen show up as leaders when tackling something they have never done before? Kat @kathrynknottcoaching Connect with Jyss: @jyssica.leilani @upperleftladies @thestyleopal Upper Left Ladies Facebook Group: https://www.facebook.com/groups/upperleftladies https://upperleftladies.club https://www.styleopal.com If you enjoyed today's episode, please: Join our referral rewards program by signing up for our text notifications at ellenyin.com/superfan , and share your custom referral link with your biz besties to get them to sign up too!  Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you. Leave a positive review on Apple Podcasts Subscribe for new episodes every Monday  ----- FREE RESOURCES:Service-based entrepreneurs, are you tired of being on the content hamster wheel + hustling for more followers without more income? I created a FREE, on-demand training just for you on how to use my step-by-step client attraction system to create your first $10K month, WITHOUT a large audience or complicated marketing strategies! Claim your bonus gift by watching now: ellenyin.com/getclients Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

Click on a timestamp to play from that location

0:00.0

Introducing Wondersweet from bluehost.com, the tool that makes WordPress wonderful for everyone.

0:06.8

Website creation is hard, but now with Bluehost, you can answer a few simple questions about your business and goals,

0:13.4

and the Wondersweet tools will automatically lay out your WordPress website or store in minutes.

0:19.5

Seriously. From there, you can customize your design,

0:23.0

pick your brand colors, and add blocks, no custom theme or coding required. You'll get content

0:28.9

suggestions that you can keep or revise, and with Yost SEO built-in, we automatically help you

0:35.3

get found in search engines.

0:42.3

From step-by-step guidance to suggested plugins to an AI-powered helpbot,

0:46.1

our built-in tools make WordPress wonderful for everyone.

0:50.9

Whether you're a beginner or a pro, you can join over 2 million Bluehost users.

0:58.8

Go to bluehost.com slash wonder suite. That's bluehost.com slash wonder suite. You're listening to the Keep a Coal to CEO podcast, episode 118. This is a special treat

1:07.1

and the very first time we've done this on our show in the two and a half years since

1:12.0

launching in July 2019, I am bringing you a live podcast recording. Yes, this was recorded

1:19.2

last Thursday in Portland, Oregon at the Beautiful Vessel Society. We did a live podcast

1:25.9

recording featuring my friend Jessica Yellis, who is a co-founder

1:30.8

of Upper Left Ladies. And we wanted to bring a discussion to you on how a break-even event

1:38.8

led to a 300% increase in organic reach for them as well as countless partnerships. And we felt that this

1:46.2

conversation was such a great opportunity to kind of be like a case study within a case study

1:52.3

by hosting a live event and inviting attendees to take part in the conversation, which you'll

1:58.2

hear throughout this podcast episode. There are some parts where we

2:01.6

get audience feedback, audience questions, and also a case study happening and unfolding in real

2:07.5

time by showing the power of live events beyond short-term profits in seeing our attendees at

...

Please login to see the full transcript.

Disclaimer: The podcast and artwork embedded on this page are from Ellen Yin, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Ellen Yin and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.

Copyright © Tapesearch 2026.