1177: Aga Artka and Jenny Rebholz: Define Your Personal Brand for Long-Term Career Stability
A Well-Designed Business® | Interior Design Business Podcast
LuAnn Nigara
4.9 • 810 Ratings
🗓️ 24 March 2026
⏱️ 63 minutes
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| 0:00.0 | Welcome to a well-designed business. My name is Luann Nygaara, and I'm so glad you found this podcast. |
| 0:15.8 | Together with my husband Vince and our partner, Bill, we have grown our company Window Works from the ground up. |
| 0:21.5 | So I know and I understand the challenges you face in running your interior design business. |
| 0:27.4 | I also know that your talent alone isn't enough to ensure your success. So on this podcast, |
| 0:34.4 | we talk about strategies and practical steps to help you grow your business. |
| 0:39.3 | But make no mistake about it, we have our share of fun here too, mixed in with those aha |
| 0:44.3 | moments that I love so much. This isn't fluff. Nobody has time for that. Whether you are a new |
| 0:50.3 | interior designer or a season designer, I am here to help you create and to manage the kind |
| 0:56.1 | of interior design firm that you dream of. It's straight talk and its action. Are you ready? |
| 1:01.7 | Let's get started. Hi, welcome to a well-designed business. When you hear the phrase personal brand, |
| 1:10.5 | what comes to mind? |
| 1:12.5 | Many, most of us, think of the visible pieces, the website, the logo, the headshots, |
| 1:17.7 | the social media feed. In my case, you probably think about green, right? I wear green clothes, |
| 1:22.4 | green bags, green shoes, green, all the things. And yes, these things do matter. But my guest today, Aga Arka, |
| 1:31.2 | and Jenny Rebels, are talking about personal branding at a much deeper level, the human level. |
| 1:37.3 | Ten years ago, coming out of the recession, they watched talented designers lose not just their |
| 1:43.8 | jobs, but their professional identities. |
| 1:46.8 | Designers who had tied themselves to the firms they worked for and then found themselves untethered. |
| 1:53.1 | That experience led Aga and Jenny to write The Brand of You, a book about defining your personal brand, not as a logo, but as your values, your purpose, |
| 2:01.9 | your relationships, and the promise you consistently deliver. |
| 2:05.7 | Last year, they released an updated edition because if the recession taught us anything and then |
| 2:11.1 | the pandemic reinforced it, it's that our industry will change. |
... |
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