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A Well-Designed Business® | Interior Design  Business Podcast

1177: Aga Artka and Jenny Rebholz: Define Your Personal Brand for Long-Term Career Stability

A Well-Designed Business® | Interior Design Business Podcast

LuAnn Nigara

Design, Business, Arts

4.9810 Ratings

🗓️ 24 March 2026

⏱️ 63 minutes

🧾️ Download transcript

Summary

Today With Aga Artka and Jenny Rebholz: When you hear the phrase "personal brand," do you immediately think of your color palette and your website layout? What if we are getting so caught up in the visual pieces that we are forgetting what a brand really is, and why it has to reflect who we are as humans?  My guests today, Aga Artka and Jenny Rebholz, authors of The Brand of You, join the show to discuss what a personal brand really means, why your "why" is the ultimate survival tool for your business, and the importance of human connection.  More About Aga Artka and Jenny Rebholz: Aga Artka  Aga is known for bringing creative energy, analytical thinking, hard work, and heart to all that she does. From her work as Owner & Creative Director of Aga Artka Interior Design to her role as a mentor and community activist, she uses her creativity and entrepreneurial spirit to challenge the status quo, reimagine possibilities and influence positive change. She seeks knowledge, expands her perspective and gains inspiration from the world around her. Aga’s fearless approach to her career journey exemplifies that if you have the will, then there is a way.   Jenny Rebholz Jenny is known for her compassion, positive energy, sense of responsibility and wordsmithing. As Principal of PushPoint Marketing, she focuses her creativity and communication skills on elevating others, helping professionals shine and businesses thrive. She’s the ultimate connector—whether teaching, consulting, or collaborating, Jenny prioritizes building relationships. She defines her own success by leveraging her strengths, seeking and creating opportunities. Jenny’s commitment to building impactful content and meaningful connections has forged a fulfilling career path, demonstrating that words matter and who you know is just as important as what you know. Ah Ha Moments with Aga Artka and Jenny Rebholz: “You may choose to say whatever it is that you want to be known for. But when you're not in the conversation or when you're not in the room, if people say something different about you, then that promise that you just shared with the world—it didn't stick.” -Aga “When you start to connect with who you are as a designer, what your values are, what your purpose is…when you hit the hard moments, you know you can cry a minute, you you can scream, whatever you need to do, but when you know who you are and are clear on your brand and what you bring to the table, you're ready to figure out the next step.” -Jenny "If you don’t start with mission, vision, values, like, I’m sorry, you are going to get your teeth kicked in and you’re not gonna know how to stand up." -Luann Connect with Aga Artka and Jenny Rebholz: Website LinkedIn LinkedIn Aga Artka LinkedIn Jenny Rebholz What’s new with LuAnn Nigara: The Power Talk Friday Tour Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara: LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Resources Mentioned: This podcast supports the Savvy Giving Design Coalition. Learn more about it here! AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project AWDB #164: Susan Wintersteen- Savvy Giving by Design Other Shows Mentioned: #174 Power Talk Friday- Fred Berns- Own Your “Only” Word & Tips to Discover Yours #466 Power Talk Friday: Nicole Heymer: You’ve Defined Your Brand…Now What? #1136 David Neagle: Three Powerful Choices That Will Change Everything in Your Interior Design Business

Transcript

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0:00.0

Welcome to a well-designed business. My name is Luann Nygaara, and I'm so glad you found this podcast.

0:15.8

Together with my husband Vince and our partner, Bill, we have grown our company Window Works from the ground up.

0:21.5

So I know and I understand the challenges you face in running your interior design business.

0:27.4

I also know that your talent alone isn't enough to ensure your success. So on this podcast,

0:34.4

we talk about strategies and practical steps to help you grow your business.

0:39.3

But make no mistake about it, we have our share of fun here too, mixed in with those aha

0:44.3

moments that I love so much. This isn't fluff. Nobody has time for that. Whether you are a new

0:50.3

interior designer or a season designer, I am here to help you create and to manage the kind

0:56.1

of interior design firm that you dream of. It's straight talk and its action. Are you ready?

1:01.7

Let's get started. Hi, welcome to a well-designed business. When you hear the phrase personal brand,

1:10.5

what comes to mind?

1:12.5

Many, most of us, think of the visible pieces, the website, the logo, the headshots,

1:17.7

the social media feed. In my case, you probably think about green, right? I wear green clothes,

1:22.4

green bags, green shoes, green, all the things. And yes, these things do matter. But my guest today, Aga Arka,

1:31.2

and Jenny Rebels, are talking about personal branding at a much deeper level, the human level.

1:37.3

Ten years ago, coming out of the recession, they watched talented designers lose not just their

1:43.8

jobs, but their professional identities.

1:46.8

Designers who had tied themselves to the firms they worked for and then found themselves untethered.

1:53.1

That experience led Aga and Jenny to write The Brand of You, a book about defining your personal brand, not as a logo, but as your values, your purpose,

2:01.9

your relationships, and the promise you consistently deliver.

2:05.7

Last year, they released an updated edition because if the recession taught us anything and then

2:11.1

the pandemic reinforced it, it's that our industry will change.

...

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