117 - #YOURDOINGITWRONG - Hashtags and Titles
Build Your Tribe | Grow Your Business with Social Media
Brock Johnson
4.9 • 2.7K Ratings
🗓️ 5 November 2015
⏱️ 15 minutes
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Summary
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| 0:00.0 | Welcome to Build Your Tribe with your host, Shalene Johnson. |
| 0:04.3 | What I'm going to be talking to you about are the biggest mistakes that people make in |
| 0:08.0 | hashtag land. |
| 0:09.0 | And there's a lot of them, you guys. |
| 0:10.7 | There's so many mistakes people make in hashtags. |
| 0:12.8 | And I'm also going to talk about titles. |
| 0:14.5 | Like how to title your YouTube's? |
| 0:16.5 | How to title your periscopes, your live broadcasts, and just about anything else that you want |
| 0:21.0 | people to listen or watch, including podcast titles. |
| 0:25.4 | Because this is a big, big, big mistake in my opinion that people make because they |
| 0:30.1 | do what they see everyone else doing, including the big names. |
| 0:33.1 | And they're like, well, if someone says doing it, well, then I should do that too. |
| 0:35.9 | And it's a big mistake because it fails to take into account human behavior with all |
| 0:41.1 | marketing, with all customer outreach, with all customer attraction. |
| 0:45.8 | It's always best to go with your own intuition. |
| 0:50.2 | And of course, you can factor in what the experts are doing. |
| 0:53.9 | But once you see what the experts are doing, I think you should ask why. |
| 0:57.2 | And I think you should ask them, okay, so hey, I noticed you're doing this with your hashtags |
| 1:00.9 | can I ask why instead of just copying them. |
| 1:03.4 | For example, if you're doing what I'm doing with hashtags, it won't serve you. |
| 1:07.7 | It will not serve you. |
| 1:09.0 | And what I'm going to discuss is what you should be doing. |
... |
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