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Well with Arielle Lorre

117: Beating Bloating and Anxiety with Arrae Co-Founders Siffat Haider and Nish Samantray

Well with Arielle Lorre

Dear Media, Arielle Lorre

Personal Journals, Arts, Society & Culture, Fashion & Beauty, Health & Fitness, Alternative Health

4.84.2K Ratings

🗓️ 30 June 2021

⏱️ 45 minutes

🧾️ Download transcript

Summary

In this episode I’m talking to Siff Haider and Nish Samantray, founders of Arrae, about their trajectory from blogging and working in tech, respectively, to developing a wildly successful wellness brand. In this episode we discuss how Siff’s own health issues and quest for effective natural treatments led her and Nish to found Arrae; how they developed a natural product that actually works; their unique strategy to bring their product to market; how and why their product stands our from others in its category; mistakes they’ve learned from; the pros and cons of working with a significant other and so much more!

 

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Transcript

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0:00.0

The following podcast is a dear media production.

0:04.3

Hey, welcome to the Blond Files podcast.

0:06.6

I'm your host Arial Lori and I'm here to talk all things wellness.

0:10.8

From how to achieve optimal health and well-being to the best beauty tips and

0:15.1

everything in between, no topic is off limits. I know there is so much

0:19.7

information out there so I'm here to help you navigate it all and live your best life.

0:24.3

Thanks for listening. Let's get into it.

0:27.0

Hi everybody, welcome to the show today I'm talking to stiff-hider and niche

0:37.0

salmon tray they're the founders of array and if you're not familiar with array

0:40.8

it's kind of the brand that took Instagram by storm. They make

0:44.4

supplements to treat bloating and anxiety so far with natural ingredients and

0:49.8

effective dosing and I've been using it and talking about it all year it truly works like a

0:55.2

charm for me it's really amazing so I really wanted to talk to them about how they

1:00.6

went from their previous careers sifIF was an influencer, working in blogging, and

1:06.0

NISH was working in tech, how they went from that to develop a wildly successful wellness

1:11.6

brand. So in this episode we discussed that and we talk about how SIF's own health issues

1:17.2

and her quest for effective natural treatments led her and niche to Found Array and we talked about how they developed a

1:25.4

natural product that actually works, their research and the science behind that and

1:29.4

then I also really wanted to hear about their unique strategy to bring their product to market.

1:34.5

I'm sure you guys have seen it all over Instagram and they have a really effective marketing

1:39.3

technique which I can speak to because I've been on the other end of it working with them and I can compare

1:44.9

that to working with other brands and so it was really interesting to hear their input into why they decided

...

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