#1160: Why Would Anyone Pay $40 on Amazon for a $20 Walmart Item?
Silent Sales Machine Radio
Jim Cockrum
4.8 • 811 Ratings
🗓️ 7 May 2026
⏱️ 40 minutes
🧾️ Download transcript
Summary
Some of the smartest people Robin Joy coaches still can't pull the trigger. They're stuck in saver mode when the business needs them in builder mode.
Brian and Robin Joy unpack the mindset shift that separates the sellers who get going from the ones who keep studying. Why customers happily pay more on Amazon. Why Brian wouldn't drive to Walmart to save money but goes all day to make money. And the math behind the catalog: out of 1.4 billion ASINs, the sweet spot is the 2.4 million selling 50 to 199 units a month. That's the corner big corporations can't be bothered with. That's where we live.
The cure for analysis paralysis isn't more analysis. It's a shipment.
Kickstart program: silentjim.com/kickstart
Let's go test more ASINs.
Special guest at the conclusion of today's show, Jeff Schick of JeffSchick.com answers the question: "What is a Section 3 Amazon seller audit, and is Amazon actually punishing sellers?" Use coupon code "MISTAKE" to get your first month of services for only $1 with Jeff and his team!
Watch this episode on our YouTube channel here: https://youtu.be/lV_v5TMF7UI
Show note LINKS:
3pmercury.com/friends - The best pricing on 3pMercury software!
ProvenAmazonCourse.com - The comprehensive course that contains ALL our Amazon training modules, recorded events and a steady stream of latest cutting edge training including of course the most popular starting point, the REPLENS selling model. The PAC is updated free for life!
SilentJim.com/kickstart - If you want a shortcut to learning all you need to get started, then get the Proven Amazon Course and go through Kickstart.
TheProvenConference.com - Learn more about our upcoming August 2026 event! The longest running annual event for Amazon sellers in the world!
SilentSalesMachine.com - Text the word "free" to 507-800-0090 to get a free copy of Jim's latest book in audio about building multiple income streams online (US only) or visit SilentJim.com/free11
SilentJim.com/bookacall - Schedule a FREE, customized and insightful consultation with my team or me (Jim) to discuss your e-commerce goals and options.
My Silent Team Facebook group. 100% FREE!
Facebook.com/groups/mysilentteam - Join 83,000 + Facebook members from around the world who are using the internet creatively every day to launch and grow multiple income streams through our exciting PROVEN strategies! There's no support community like this one anywhere else in the world!
Transcript
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| 0:00.0 | Welcome back to Silent Sales Machine Radio. We're your co-hosts. I'm Brian. And I'm Robin Joy. |
| 0:06.6 | And this is Coach's Corner. Hi, everybody. Hey, how's it going? It's going great. You know, I've had some |
| 0:12.8 | really good kickstarts lately. Kickstart sessions. I know. Like, Kickstart is a thing that a lot of people are excited about and they love going through that program. |
| 0:24.5 | I'm telling you, I love doing it. I really, really enjoy helping people get started, kind of answering some of those questions that are just mysteries in the beginning. |
| 0:35.0 | And, you know, get going. Yeah. |
| 0:37.6 | It's a thing. |
| 0:38.5 | So if anybody's interested in that or wants to know more about that, you can find more |
| 0:42.6 | information at silentjim.com slash kickstart. |
| 0:46.2 | Awesome. |
| 0:47.0 | And I am normally the, we're doing some new things with kickstart as well as for his platform. |
| 0:53.1 | So we're making all kinds of improvements right now. |
| 0:56.5 | And I'm usually the instructor, so I get to meet new people as they're going through this. |
| 1:02.8 | And we just have a lot of fun. |
| 1:05.3 | Here's one of the lessons from Kickstarter that's been really impactful, I think. |
| 1:10.6 | If you've ever wondered why anyone would pay $40 at Amazon for something they could |
| 1:17.9 | grab at Walmart for $20, that's what we're going to cover. |
| 1:23.6 | Yeah. |
| 1:24.3 | All right. |
| 1:25.0 | Well, I think it's the same thing that we wondered. |
| 1:28.6 | Absolutely. |
| 1:29.5 | Until we didn't. |
| 1:30.6 | Until we didn't. |
... |
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